PPC Specialist

We are seeking a highly skilled and experienced PPC (Pay-Per-Click) Specialist to join our team. As a PPC Specialist, you will be responsible for managing and optimizing our client's online advertising campaigns across various platforms, such as Google Ads, Bing Ads, and social media advertising channels. Your main objective will be to drive qualified traffic and maximize ROI for our clients through effective PPC strategies.

Responsibilities:

Develop and execute PPC strategies for clients to drive qualified traffic and achieve campaign objectives.

Conduct thorough keyword research and analysis to identify relevant keywords for optimal campaign performance.

Create and optimize PPC campaigns on platforms like Google Ads, Bing Ads, and social media advertising channels (e.g., Facebook Ads, LinkedIn Ads, Twitter Ads).

Monitor and analyze campaign performance metrics, including click-through rate (CTR), conversion rate, and cost per conversion.

Implement A/B testing and perform continuous optimization of ad copy, landing pages, and bidding strategies to improve campaign performance.

Conduct competitor analysis to identify opportunities and stay ahead of industry trends.

Provide regular reports and analysis to clients, highlighting campaign performance, insights, and recommendations for improvement.

Collaborate with cross-functional teams, including designers and content writers, to develop effective ad creatives and landing pages.

Stay up-to-date with industry trends and advancements in PPC advertising platforms and techniques.

Identify and implement opportunities for campaign expansion and optimization.

Proactively communicate and collaborate with clients to understand their business goals, requirements, and challenges.

Build and maintain strong relationships with clients, acting as their main point of contact for PPC-related inquiries and updates.

Requirements:

Bachelor's degree in marketing, advertising, or a related field.

Minimum of 2 years of experience as a PPC Specialist or in a similar role.

Proven track record of managing successful PPC campaigns and achieving desired results.

In-depth knowledge of PPC platforms, such as Google Ads, Bing Ads, and social media advertising channels.

Strong understanding of keyword research, campaign optimization, and performance analysis.

Proficiency in using PPC tools and analytics platforms (e.g., Google Analytics, Google Ads Editor, SEMrush).

Excellent analytical and problem-solving skills to identify campaign optimization opportunities.

Ability to multitask and manage multiple client accounts simultaneously.

Strong communication and client handling skills to effectively interact with clients and understand their requirements.

Detail-oriented with a focus on delivering high-quality work and meeting deadlines.

Salary: upto 30K PM. This is a remote position

Continuous learning mindset to stay updated with the latest PPC trends and best practices.

Salary

22000 - 30000 INR (Per Month)