Growth Marketer (Active Pooling)

About Pearl:

Pearl connects top talent from around the world with US and EU-based startups that care about finding sharp and hungry talent that they can grow with long-term. We provide candidates who pass our vetting process with exclusive upskilling opportunities that enable them to get promoted faster in their new roles. We only work with employers who are looking to make full-time hires they can continuously mentor and promote.

Job Title: Growth Marketer
Working Schedule: Overlapping US hours
Type of Contract: Independent Contractor

About the Role:
In this strategic role, you will lead the charge in developing and executing data-driven growth marketing initiatives. You'll be responsible for the entire customer lifecycle, focusing on acquisition, activation, retention, referral, and revenue (AARRR model). You'll leverage a variety of digital marketing channels to attract new users, convert them into engaged users, and ultimately drive sustainable business growth.

Duties and Responsibilities:

• Develop and implement a comprehensive growth marketing strategy aligned with overall business objectives.
• Conduct market research and competitor analysis to identify growth opportunities.
• Manage and optimize marketing campaigns across various digital channels (e.g., SEO, SEM, social media, content marketing, email marketing).
• Oversee A/B testing and experimentation to identify the most effective marketing strategies.
• Analyze marketing data and identify key metrics to track progress and measure ROI.
• Translate data insights into actionable recommendations for improving campaign performance.
• Collaborate with cross-functional teams (e.g., Product, Engineering, Design) to ensure seamless user experience throughout the customer journey.
• Stay up-to-date on the latest digital marketing trends and technologies.
• Manage and mentor a team of growth marketing specialists (if applicable).
• Report on marketing performance to senior management

Requirements

• Minimum of 3 years of experience in growth marketing or a related field.
• Proven track record of developing and implementing successful growth marketing campaigns.
• Strong understanding of the AARRR model and customer lifecycle marketing.
• Expertise in digital marketing channels and analytics tools.
• Excellent analytical and data-driven decision-making skills.
• Ability to think creatively and develop innovative marketing solutions.
• Strong communication, interpersonal, and presentation skills.
• A collaborative and results-oriented work style.