Paid Social Advertising Manager

Responsibilities:

• Run marketing campaigns and other growth initiatives end-to-end: you will design experiments, develop campaign strategy, and drive execution of the campaign through to completion.
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead-generation content (including offers).
• Continually look for new ways to generate leads and manage targeted list development.
• Manage paid advertising through social channels, and run growth experiments: monitor, analyze, and report KPIs, continuously testing and optimizing channels, audiences, bidding strategies, creative assets, and copy to maximize immediate and long-term ROI.
• Think strategically, analytically, and creatively about new ways to reach B2B customers and increase the relevance of our communication, investigating, testing, and tracking new channels using paid media.
• Have fun as part of a multidisciplinary collaborative team of people who live our core values.

Your Profile

• Bachelor's degree, or equivalent experience.
• An owner with 3+ years of experience in hands-on display and video advertising, media buying, and brand lift studies, ideally at a B2B Tech company (or client).
• Previous professional experience driving B2B/B2C acquisition with campaigns across Paid Social
• You are an excellent communicator and creative thinker, with an ability to use data to inform all decisions
• Proficiency in marketing automation to generate traffic, convert visitors into leads and then nurture them (using dynamic workflows) into converted customers.
• Experience building a comprehensive Digital Marketing strategy from the ground up, applying strategies of non-traditional creative solutions, funnel optimization, and growth
• Proven success managing Online Marketing and CPC, CPA, and CPM cost models on Paid Social.
• Strong analytical skills for robust data-driven decision-making with experience in distilling volumes of data into simple KPIs and tracking, and telling stories using data.
• Good writing and verbal communication skills (including presentation skills).
• Strong sense of ownership and determination to get things done, with humility and eagerness to learn and grow with a hands-on mindset.
• Passion for changes and adapt yourself easily to new scenarios.
• Proficiency with Google Analytics, Excel, Supermetrics or Superset, Native ads (Taboola, Bing, etc), Facebook Business Manager, LinkedIn Business Manager, Google Ads (all products), Data Studio, Growth Ops (paid media routine) Demand Side Platform (DSP), and Data Management Platform (DMP).

Others:

• This is for a temporary work-from-home set-up until an indefinite schedule. Work tools will be provided.
• A successful completion of a background check and a valid NBI clearance will be required as a condition of hire.