Chief Marketing Officer

Overview

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,000 employees and ~22,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels and venues to help them grow their groups and meetings business.

Headquartered in Tysons Corner, Virginia, Cvent (formerly NYSE: CVT) was acquired by Blackstone and Vista for $4.6B in 2023.

As Cvent’s Chief Marketing Officer and influential member of the executive team, you’ll play a critical role in the growth and positioning of the business. You’ll oversee a global team of 270 marketers, and drive the strategy to evolve our brand, increasing revenue, awareness, and relevance amongst target audiences.

The successful candidate must be willing to relocate to Washington, DC, or be within a 3-hour flight because we will require you to travel to our offices frequently every month.

In This Role, You Will

• Lead our global team of 270 marketers
• Build and develop a diverse team of marketers who are creative and collaborative
• Develop and implement a comprehensive marketing strategy that is aligned with the company’s revenue, client retention, and strategic growth goals
• Work cross-functionally with key stakeholders in sales, customer success, and product functions to ensure that marketing efforts are aligned with the product roadmap, revenue initiatives, and the overall growth strategy of the business
• Define and implement operational metrics, KPIs, and other measurements of success that measure, optimize and continually improve efficiency and effectiveness of marketing programs, tactics, and strategy
• Drive demand generation through SEO, content, paid marketing, display, email marketing, website conversion, trade shows, co-marketing, and branding; managing funnel metrics to build awareness, drive leads, and manage through conversion
• Establish a forward-thinking and modern marketing organization that experiments, is agile, and is aggressive in using new tactics and ideas
• Understand the competitive market environment with insights and market research to express Cvent’s proposition through corporate marketing, including PR, partnerships, and driving the outward face of the brand
  
  

Here's What You Need

• Experience building and scaling B2B SaaS organizations (ideally) from $1B to $2B in sales
• Experience leading teams with - at minimum - 150+ global marketers
• Proven success as a CMO at a global, enterprise B2B SaaS company. We will consider a non-CMO if you were the Number 2 at a company with $1B+ in sales
• Experience working in a marketing tech company; experience in the events industry is a plus
• Proven Track record of success in all facets of marketing, including but not limited to demand generation, customer marketing, brand, product marketing, communications
• Knowledge of, and appreciation for, the components and importance of a world-class Marketing Tech stack to underpin the marketing engine
• Proven track record of developing scalable marketing processes; strong understanding of funnel math; ability to manage the numbers
• Ability to lead all aspects of brand, positioning, product marketing, content, demand generation, market research, communications, and our in-house creative studio to build funnel, acquire/convert, and retain target customers
• Experience with ABM technology (6sense, Demandbase, Terminus, Rollworks, etc.) is a plus. Working knowledge on various SaaS tracking tools to manage and monitor marketing activities, forecast, analyze, and drive marketing process improvements
• Proven ability to serve as the voice of the customer. Ability to communicate key differentiators of our products and identify opportunities for future growth
• Success creating GTM strategy in collaboration with Product and Sales to target enterprise customers and ensure relevant, consistent messaging and experience for each buyer persona
• History of recruiting, mentoring, and growing a world-class marketing team and developing leaders who will inspire the team to deliver meaningful and measured results
  
  

The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship - a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings.