Smarkets has revolutionised peer-to-peer trading on events, ranging from sports to current affairs and political events. We’ve built a platform that operates like a stock exchange, yet is easy to use and has handled over £13 billion worth of trades since 2010. We also have a progressive, transparent and collaborative work environment, having featured in the press for our different approach to people management.
We’re looking for a Regional Growth Lead – US to join our international team, focusing on scaling the business through effective marketing campaigns, and commercial partnerships.
The Role
As the Regional Growth Lead – US, you will execute the marketing and commercial strategy for the state, ensuring our growth momentum is sustained. You’ll work closely with global teams to localize marketing efforts, build local partnerships, and leverage commercial insights to activate and retain customers. Please note only candidates based in or states bordering Indiana are eligible for this role and the setup is remote.
Key Responsibilities:
Marketing Strategy & Campaign Execution:
- Develop and lead marketing strategies to boost brand awareness and drive engagement within local communities.
- Foster and grow a community of active users through targeted initiatives, partnerships, and online interactions.
- Collaborate with influencers and early adopters to expand our reach and build an authentic brand presence.
- Optimize digital channels and monitor SEO performance, focusing on user acquisition through organic search.
Data-Driven Analysis & Strategy:
- Review daily commercials (KPIs), identifying growth opportunities and areas for improvement.
- Ensure marketing efforts drive customer acquisition, retention, and growth.
- Analyze user data, social insights, and campaign performance to identify opportunities for growth.
- Translate metrics into actionable strategies that optimize customer acquisition and retention efforts.
- Monitor key growth metrics, using insights to adjust campaigns and build momentum.
Product Enhancement & Localization:
- Partner with product teams to refine the app experience, adapting to local user preferences and behaviors.
- Drive product-led growth initiatives, foster user community groups, gathering feedback from users to inform product updates and enhancements.
- Ensure product features and messaging are aligned with local culture and consumer expectations.
Stakeholder Management & Internal Collaboration:
- Work closely with product, marketing, and compliance teams to integrate US’ strategy with company-wide goals.
- Act as a central point of contact for internal teams, providing local insights and advocating for regional needs.
About You
- Proven experience in social media strategy, community engagement, SEO, or growth marketing, ideally within the betting, gaming, or tech sectors.
- Data-focused with strong analytical skills to interpret trends and user behavior.
- Exceptional communication and stakeholder management skills, with the ability to collaborate effectively across teams and time zones.
Tools we use:
- Dot Digital
- Gitlab
- Jira
- G:Suite
- Slack
- Kibana
- Sisense
- Lightdash
We offer:
- Competitive, negotiable salary
- Options
- Three meals a day catered by our team of 3 in-house chefs
- Pension scheme
- Cycle to work scheme
- Yearly training and conferences budget of £1,000 per employee
- A great work environment - you can find a lot about this online
- Flexibility in your role and a flat management style
- Meditation room, counseling co-pay scheme to promote well-being
- In-house/External monthly socials with drinks, food and activities included
- A gregarious, collaborative team
Unfortunately we are unable to secure a visa for this position currently so candidates in need of such will automatically be rejected.
Fine Print
We transfer and store the information you submit to help us process your application and to make our hiring process better. We also make use of third-party hiring tools to help us process applications. As we are based in both Europe and the United States, your data may leave the European Economic Area when we process it. Please only submit your application if you are happy for us to use your information in this way.
