Growth Campaign Manager

ABOUT US

The Algorand Foundation's mission is to power a world where information has integrity & innovative solutions can scale - based on the Algorand blockchain technology. 

The Algorand blockchain is uniquely capable of delivering on the promise of a borderless global economy. It achieves transaction throughputs at the speed of traditional finance, but with immediate finality, near zero transaction costs, and on a 24/7 basis. Its carbon-neutral platform and unique pure proof-of-stake consensus mechanism offers security and scalability on a decentralized protocol, all without a second of downtime since it went live in 2019.

The Algorand Foundation is dedicated to fulfilling the global promise of the Algorand blockchain by taking responsibility for promoting the technology, decentralized governance, and a healthy and prosperous open-source ecosystem.

Learn more about Algorand Foundation at www.algorand.co 

ABOUT THE ROLE 

We're seeking a dynamic Web3 Campaign Manager to spearhead our marketing efforts and grow the global developer community for the Algorand blockchain ecosystem. The successful candidate for this role will be analytical, self-motivated, intellectually curious, and looking to develop a career in the world of Web3 marketing, cryptocurrency, and blockchain. 

To ensure success, the Marketing Campaign Manager must display an excellent understanding of Web3 digital marketing and have a skill set in working with agencies to deliver outstanding marketing execution that drives engagement, education, and advocacy targeted to builders and the tech community. Algorand empowers builders to build scalable, secure, and sustainable applications across various industries. The successful candidate will be responsible for running targeted marketing campaigns aimed at builders, fostering growth within the Algorand ecosystem, and cultivating a strong community. Additionally, the Campaign Manager will work closely with the social & community manager, ecosystem, and devrel teams to deliver growth across all our key audiences.

CORE RESPONSIBILITIES 

• Devise innovative, integrated Web3 marketing campaigns to acquire and engage ecosystem participants, including developers and end-users in the crypto-blockchain space
• Work closely with the head of growth to manage the procedure, implementation, tracking, and measurement of marketing campaigns
• Brief and oversee the work of internal and external agencies, such as designers, animators, and printers, who will deliver much of the campaign activity
• Optimize digital marketing budget for maximum ROI
• Write, edit, and proofread copy for promotional materials within marketing campaigns
• Maintain and evolve the organization's brand identity within the Web3 space, ensuring consistency across all campaigns and touchpoints
• Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
• Ensure accuracy of marketing materials and provide formal sign-off if necessary
• Keep abreast of current trends in Web3 marketing

KEY REQUIREMENTS

• 3 to 5 years experience in running marketing campaigns at scale
• In-depth knowledge of running highly effective marketing campaigns
• Data-driven decision making and proficiency in analytics tools like Google Analytics
• Strong A/B testing and optimization skills
• Strong proficiency in using traditional ad platforms (such as Youtube & X) combined with a solid understanding of Web3 advertising platforms
• Strong written and verbal communication skills
• Project management skills – clear experience managing long-term projects to completion
• Demonstrate creativity and agile thinking
• Experience sourcing and managing content development and publishing
• Exhibit the ability to jump from the creative side of marketing to the analytical side
• Practice superior time management
• A team player with the confidence to engage a wider team
• Possess good technical understanding and can pick up new tools quickly
• Marketing degree is welcomed but not required with relevant work experience

PERKS AND BENEFITS

You will work with a team of talented and fun-loving trailblazers across the world who are building an equitable and borderless economy together. In addition, you will get: 

• Competitive remuneration
• Excellent retention program
• Diverse, open, inclusive, and collaborative culture
• Supportive and flexible work arrangement
• Monthly wellness budget
• Computer and tech accessories
• To own your growth plan 
  
  

NOTE FOR APPLICANTS

Algorand Foundation is an equal opportunity employer. In accordance with applicable laws, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age, national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local laws of the country in which the applicant resides.

If you need assistance or to request an accommodation due to a disability, please contact join@algorand.foundation

Please note that only shortlisted candidates will be notified. All information gathered will be treated in strict confidence and solely used for recruitment purposes.

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To protect the interests of all parties, Algorand Foundation does not accept unsolicited resumes from a third party agency/ search firm recruiters. Any unsolicited resumes sent to any Algorand Foundation employee, regardless of the means of transmission (email, social media, etc.)  will become the sole property of Algorand Foundation. Algorand Foundation will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.