The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We’re united by our culture – a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job – it’s about having the opportunity to become the best version of yourself.
As a Senior Affiliate Manager, you’ll drive growth for the organization by launching, measuring and optimizing affiliate partnerships. As the program lead, you’ll cultivate strong external relationships and utilize industry expertise to boost program performance and achieve business objectives. Grounded in data, you’ll use your expert analytical skills to create testing, bidding and targeting strategies to uncover new opportunities for expansion.
About the Role
- Develop comprehensive marketing strategy to boost customer acquisition on key affiliate programs, overseeing the process from conception to implementation.
- Develop testing, bidding and targeting strategies to discover new growth opportunities.
- Foster and expand relationships with affiliate channel partners and publishers.
- Evaluate program performance and metrics, ensuring alignment with key business KPIs including, origination goals, cost per acquisition targets and revenue objectives.
- Create seamless user journeys by collaborating with product, design/UX and marketing channel leads.
- Guide new partnerships through negotiation, procurement and contracting processes.
- Utilize insights to identify product strengths or weaknesses, collaborating with credit and product to implement new initiatives.
- Stay up current with affiliate marketing trends and best practices, identifying and implementing process improvements.
- Provide mentorship to junior team members
About You
Minimum Qualifications
- Bachelor’s degree or equivalent expertise in business, communications, marketing or a related field.
- 8 years of experience in marketing, sales, product or communications, including at least 5 years in the affiliate/partnership space.
- Proven track record of launching and optimizing affiliate marketing programs within the financial services sector.
- In-depth knowledge of marketing strategies, industry best practices and emerging trends.
- Demonstrated ability to cultivate and sustain both internal and external relationships.
- Strong analytical skills with the capability to effectively distill information for diverse audiences.
Preferred Qualifications
- 4 years of experience in consumer lending products
- Proven experience with top affiliate partners, such as Credit Karma, Lending Tree, and others.
- Knowledge of consumer finance/credit laws & regulations
What You’ll Get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.
About Us
Headquartered in Detroit, Rocket Loans was established to create the most simple, rocket fast personal loan process. We assembled a top-notch team of individuals combining new, passionate team members with some of the best veterans from Rocket Mortgage to create the most user-friendly lending platform in the world. We have given it our best to create an experience that is best-of-breed in the personal loan industry and commit even more to continuously improving it. At Rocket Loans, you’ll build a career that helps you achieve your professional goals while helping clients get the loans they need to reach their financial goals. We’re looking for innovators and those unafraid to disrupt the status-quo. With an inclusive culture and opportunities to make a positive impact, we’re here to help you foster your career growth.
This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the Company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, The Pulse, at Careers@myrocketcareer.com.
Colorado, New York City, Jersey City, California, D.C and Washington Candidates Only. The salary range for this position is seventy-three thousand five hundred dollars to one hundred sixty-four thousand five hundred dollars. The position may also be eligible for an annual bonus and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid-time off. More information regarding these benefits and others can be found here. The information regarding compensation and other benefits included in this paragraph is only an estimate and is subject to revision from time to time as the Company, in its sole and exclusive discretion, deems appropriate. The Company may determine during its review of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position.
Los Angeles County Candidates Only. Qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the California Fair Chance Act.
The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at Careers@myrocketcareer.com.