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Head of Customer Lifecycle Marketing

Remote:

Full Remote

Contract:

Full time

Experience:

Senior (5-10 years)

Work from:

Philippines

Offer summary

Qualifications:

5+ years in lifecycle marketing, Experience with marketing automation platforms, Proficient in analytics tools, Familiarity with fintech industry is a plus.

Key responsabilities:

Develop and implement customer lifecycle strategies
Optimize marketing campaigns and touchpoints

SAVii Fintech: Finance + Technology Scaleup http://www.savii.io/

201 - 500 Employees

See more SAVii offers

Job description

Our Company

SAVii was founded in 2017 as SAVii PH, since then, we have been revolutionizing the employee wellness landscape. Our primary goal is to transform lives everyday by offering 360° salary linked wellness services in emerging markets. We currently operate in the Philippines and India.

Through our employee benefits platform, we empower HR leaders with 360 degree salary linked financial wellness services that elevate team members personally and professionally. Fast forward to today, we are now the category leader in our pioneer market of the Philippines. We are always here to transform lives with you. Together, let’s make financial power at work a reality.

Our Culture

SAVii is all about people. We aim to transform lives everyday for our customers and our own team members. We promote a culture of people-centricity, engage deeply with our SAViiers and encourage everyone to bring their whole selves to work. Each member of our team has something unique to contribute, so we naturally embrace your individuality and recognize your unique perspective as an important catalyst of positive change. We are a remote-first organization, we work where we feel happy and productive. Beyond the monetary aspect, we offer a plethora of enabling benefits enhancing your personal and professional life. In SAVii, we Think Fast, and execute faster.

Our Values

Excellence is an Attitude. We are Licensed to Dare so that everyone can Learn and Succeed. Our shared culture of respect and Fast Executions are built on Integrity and knowing we are Stronger Together.

Our Commitment

SAVii is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all our SAViiers. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability and age. We believe that diversity in talent invites more opportunities for innovation that leads us to our goal to Transform Lives Everyday. As part of our commitment to a diverse and inclusive workplace, we strongly encourage individuals from all walks of life to apply.

Duties and Responsibilities

Develop and implement customer lifecycle strategies that align with business goals and lifecycle objectives, from awareness to acquisition, engagement, retention, and revenue generation

Leverage customer insights and data to create segmented and personalized experiences across the user journey

Map customer journeys, identify gaps, and optimize touchpoints to improve funnel conversion

Partner with Growth Marketing, Sales, and Product teams to ensure lifecycle marketing efforts directly contribute to revenue growth targets

Develop and implement campaigns that drive customer acquisition, cross-sell opportunities, and retention, impacting overall company revenue

Design, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, app, and web channels to ensure consistent and engaging touchpoints

Leverage marketing automation tools to deliver personalized and scalable campaigns at each stage of the customer lifecycle

Monitor and analyze key performance metrics, including funnel conversion rates, engagement rates, and campaign effectiveness, to identify opportunities for improvement

Use data-driven insights to test and refine campaigns, messaging, and channel strategies

Own and improve the customer funnel by identifying bottlenecks and implementing solutions to move users through each stage effectively

Develop and execute A/B testing to refine messaging, creative, and offers

Collaboration with key teams (Growth Marketing, Communications, Product, Design) ensures a holistic approach to user funnel management and customer experience

Utilize behavioral and transactional data to inform lifecycle strategies, focusing on segmentation and personalization

Collaborate with data teams to derive actionable insights from platforms like Customer.io, Mixpanel, Tableau, HubSpot, and Salesforce

Work closely with Product and Design teams to ensure marketing initiatives align with product development and user experience

Partner with Communications to align messaging and brand consistency

Professional Qualification and/or Regulatory requirements:

5+ years of experience in lifecycle marketing, customer engagement, or related roles

Proven track record of leading and mentoring marketing teams

Expertise in marketing automation platforms (examples: Customer.io, HubSpot, Salesforce or similar)

Proficient in analytics tools like Mixpanel and Tableau to track and interpret data

Strong understanding of segmentation, personalization, and omnichannel marketing

Ability to collaborate across teams and influence without direct authority

Results-oriented with a focus on measurable outcomes

Creative problem-solver who thrives in a fast-paced, innovative environment with varying project streams

Major plus: Experience or familiarity with fintech, lending and salary loan products and years of service in the fintech or financial services industry