Lifecycle Marketing CRM Manager

About Ancestry:
When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.

We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office- see the full list of eligible US locations HERE). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.

Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve. 

Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.

The Lifecycle Marketing CRM Manager is a key position within the global marketing team responsible for developing new and managing existing customer communications based on their relationship/status, primarily in the email and mobile channels. The ideal candidate will bring strategic, organizational, and technical skills to the role, as well as a passion for delivering best-in-case onboarding, upsell, cross-sell or retention communications to the customer database through the email and mobile channels. The candidate will be a self-starter, able to work independently and collaborate across various team members within customer data teams, onsite/e-commerce, martech, web analytics, email production and other cross-functional teams to ensure effective delivery of marketing programs, with a focus on targeting customer segments with relevant messaging. 

PRIMARY RESPONSIBILITIES

• Manage lifecycle campaigns from concept to production to analysis, including creative development, email development and QA, and deployment as well as reporting.

• Own implementation of best practices for email and other owned media channel within each campaign.

• Work with marketing operations/production teams to execute on planned strategy in an accurate, efficient and timely manner.

• Review reporting and analytics of campaigns, providing key insights and optimization opportunities to continue to build on their program.

• Partner with technical and data teams to build out automations and segmentation in email and other messaging service platforms.

• Participate in building strategic roadmaps to achieve company goals, providing recommendations for optimizations as well as deploying new strategies for their email marketing program.

• Communicate effectively with both internal and cross-functional teams to keep progress moving on email campaigns or special projects with multiple dependencies.

REQUIRED EXPERIENCE

• Minimum combined 5 years managing email or in-app/push, and marketing strategy and execution including:

  • Lifecycle marketing creative/messaging strategy

  • Audience segmentation

  • Automated flows (welcome series, browse & cart abandon, post-purchase reminders, etc.)

  • Personalization

  • Data analytics and reporting

• Ideal experience in a brand direct-to-consumer or subscription business; additional digital marketing agency experience a plus.

• Excellent written and verbal communication skill with strong attention to detail

• Understanding of ESPs and/or CRMs (Klaviyo, Salesforce Marketing, etc.), ideally on a self-serve account

• Experience working with an analytics tool such as Adobe or Tableau

• Experience with project management tool such as Asana or Jira 

• Ability to multi-task and work efficiently in a dynamic environment, managing tight deadlines in a fast-paced environment

• Strong time management and organizational skills

• Positive attitude and a strong internal motivation

• Comfortable leading calls and being on the phone/Zoom

• Bachelor’s degree in business, marketing or similar preferred

Additional Information:

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.

All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  

Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.