Manager, Marketing Operations

C1 Company Overview:

C1: 1 Contact, 1 Connection, 1 Choice

C1 is the foremost, single-source provider of advanced communications and data technology for business. That means if it's digital, we connect our customers to it -- from phone systems and hardware to computer networks, application development, managed solutions and more. And we're 100% passionate with designing, implementing, managing and supporting our customers' every need from end to end, so that they can focus on what they do best.

So, when it comes to joining a team of IT and communications technology pros who are empowered to do what they do best, your best choice -- your #1 choice -- is C1.

Summary

The Manager, Marketing Operations, streamlines C1’s marketing processes and drives efficiencies within the team while executing multi-channel marketing campaigns that drive lead generation and pipeline creation. This role focuses on campaign operations, marketing technology, data analysis, and project management. The position also optimizes marketing automation platforms, manages data integrity, and ensures seamless execution of multi-channel marketing campaigns. This role builds strong relationships and works closely with senior leaders, and evaluates and report on the impact of marketing activity.

Essential Functions

Campaign Management:

• Manages campaign requests, process optimization, and cross-functional communication
• Collaborate with the integrated marketing team to design and implement multi-channel marketing campaigns
• Creates and manages thought leadership and lead gen assets (i.e., emails, sequences, landing pages, forms)
• Develop workflows and processes for marketing campaigns, ensuring timely and accurate execution
• Conducts quality assurance checks to ensure the campaign is error-free and standards are met prior to launch
• Conducts A/B testing across all channels, monitoring and analyzing campaign performance, providing insights and recommendations for future campaign improvement
• Applies a data-driven mindset to marketing campaigns to test, learn, and optimize
• Manages lead management process
• Troubleshoots and resolves issues related to campaign execution.

Data Management and Analysis:

• Manages and maintains campaign data, including audience segmentation and targeting, to enhance campaign relevance by ensuring ICP and personas are captured within segmentation process
• Develops and implements reporting strategy based on goals and initiatives (G&I) to analyze campaign success
• Enhances and maintains marketing dashboards and reports to track key performance metrics and ROI
• Evaluates data, trends and key customer behavior across all digital channels to provide clear insight and recommendations to improve future lead generation and pipeline creation opportunities and inform future marketing strategies
• Prepare regular reports on performance to inform stakeholders, including QBRs, ELT and Board Meetings

Process Improvement:

• Identifies opportunities to streamline and optimize marketing processes
• Develops and documents standard operating procedures for marketing operations
• Trains marketing team members to implement best practices and new processes

Project Management:

• Leads cross-functional projects to improve marketing operations and achieve business goals
• Manages timelines, resources, and budgets for marketing operations initiatives

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 7+ years of experience in marketing operations, campaign management or a related role, including supervisory responsibilities
• Experience working with multiple GTM systems including marketing automation platforms, Customer Relationship Management (CRM) databases and Content Management Systems (CMS)
• Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Excel)
• Excellent project management skills and experience managing multiple projects simultaneously
• Strong understanding of marketing processes and best practices
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team in a fast-paced environment

Desired/Preferred Qualifications

• Proficiency with HubSpot marketing automation platform, Dynamics or Salesforce CRM databases and HighSpot content management system
• Experience with A/B testing and marketing experimentation
• Familiarity with SQL and data visualization tools (e.g., Tableau, Power BI)

C1 BENEFITS

* 401(k) Plan (35% employer match per dollar up to 10% employee contribution)
* Medical Coverage (3 platforms: UnitedHealthcare, Reference Based Pricing includes comprehensive member advocacy; and Kaiser)
* HSA with + Employer Contribution
* In-vitro Fertility (treatment coverage)
* Dental
* Vision (2 plans: 12-month and 24-month frames allowance)
* FSA Plans (Healthcare, Dependent care and Limited Purpose)
* Pre-tax Commuter Plans
* Employer-paid Life Insurance
* Employer-paid Short + Term Disability
* Long Term Disability (2 plans: Employer-paid and Self-paid with non-taxable claim payments)

* Paid Parental Leave (4 weeks at 100%)
* Employee Assistance Plan
* Voluntary Life Insurance
* Legal/ID Theft Plans
* TeleHealth Options
* Wellness via Omada Health (healthy living solution)
* Travel Assistance
* Business Travel Accident Coverage
* Employer-paid Pet Telehealth
* Accident Insurance
* Critical Illness Insurance
* Hospital Indemnity Insurance
* Volunteer Time Off


Work Environment
Ability to handle multiple priorities and demands in a fast-paced environment. This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.

Physical Environment
Physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job.

Other Duties/Changes
This job description is not designed to cover or contain a comprehensive listing of all duties, responsibilities or activities that are required of a team member for this job. Duties, responsibilities and activities may change at any time with or without notice. At any point in time, the essential functions and primary duties associated with this position will be the principal, major or most important duties, responsibilities and activities that the employee is expected to perform as determined and directed by C1.

EEO Statement
C1 provides equal employment opportunities (EEO) to all team members and applicants for employment opportunities. All qualified applicants will receive consideration for employment, and all team members will be treated with respect to their employment, without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, disability or veteran status. For further details please view the Equal Employment Opportunity Posters provided by OFCCP. http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm

Pay Range

$85,000 - $125,000

Base pay ranges are estimated. Actual base pay will be based on education, experience, location, certifications, skill set, and any other relevant factors. Incentive/variable pay opportunities are in addition to base pay.

Notice of E-Verify Participation

https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf <https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf>

Right to Work

https://www.e-verify.gov/sites/default/files/everify/posters/IER_RightToWorkPoster%20Eng_Es.pdf