Ads Specialist - Meta

GrowthAssistant is looking for a Ads Specialist - Meta for our growth marketing team in the US. This teammate helps launch and optimize Meta ad campaigns, using A/B testing and data analysis to improve performance. Track key metrics, report on results, and address challenges proactively. Create detailed reports and collaborate on new ad content and channels with cross-functional teams.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career. 

The Benefits

• Work From Home
• Attendance, Performance, and Referral Bonuses
• Paid Holidays and Time Offs
• Health Insurance Card

The Role

• Launch new Meta ad campaigns from scratch; A/B testing of ads and ad sets to determine what is and is not successful to drive business results
• Optimize Meta campaigns based on data trends from ROAS, CTR, CPM, etc.
• Recommend optimizations based on best practices and delegated strategy
• Monitor, export, track, and identify common meta ads challenges, and proactively report on what is and is not working with the client
• Experience implementing pixels and an understanding of event health in Meta; ability to work with Developers to implement new optimization events in Meta
• Build Excel or Google Sheets reports utilizing advanced formulas, functions, graphs, charts, and pivot tables for daily, weekly, and monthly reporting to the client
• Drive the testing of new ad copy and assets based on new products or services
• Assist with the development of new ad channels as needed
• Collect ads content, assets, and copy from cross-functional marketing teams
• Utilize instant messaging, video-calls, email, and project management software to communicate proactively and consistently with client

The Requirements

• 3+ years of Meta ads experience to set up, optimize, and provide recommendations on ad campaigns based data trends
• Understanding of and experience calculating ROAS, CTR, CPM, and other important paid media KPIs and metrics
• Experience building reports in Excel or Google Sheets to show paid media trends in real time, and over time across campaigns
• Expertise is understanding Meta ads data, making recommendations, adjusting campaigns & ads per client direction
• Monitoring & optimizing ad spend budget per day, week, and month, making budget allocation adjustments based on data and direction
• Proficiency in fluent English written and verbal communication
• Proactive daily communication through Slack/IM, email, and video calls
• Proven success partnering with U.S. based clients in past roles
• Ability to work PST
• Nice to Have:
• Notion experience for team admin and project tracking
• 1+ years of TikTok and SnapChat ads platform experience
• Some experience with Creative Strategy and an understanding of what types of creatives will help drive conversions​​​​​​​

We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow and take on more responsibilities along the way. Join our team now!