Offer summary

Qualifications:

5+ years of experience in Google Ads, current Google Ads certification required, advanced knowledge of Google Ads Manager, strong analytical and strategic thinking skills.

Key responsabilities:

Lead and manage Google Ads campaigns

Execute campaign management including optimization

Job description

Job Title: Senior PPC Specialist

Type: Full-Time, Remote
Location: Remote (Flexible)
Working Hours: Flexible, but must start between 7 AM - 9 AM EST
Compensation: USD 2,500 - USD 2,600 (Salary based on assessment)

About the Company:

We are a rapidly growing marketing agency specializing in Google Ads management, social media oversight, and automated client follow-up for small home service businesses (cleaning, HVAC, plumbing, landscaping, painting, etc.). We pride ourselves on our core values - CARE (Compassion, Accountability, Respect, Excellence) - and our commitment to fostering a flexible, work-life balance culture. Our team is focused on making a measurable impact and delivering exceptional results, all while offering the freedom to work from anywhere.

Currently managing over 30 client accounts, we are on a trajectory to double that number in the next 6 months. We're looking for an experienced Google Ads Specialist to independently manage and grow client accounts, bringing professional expertise and strategic vision to the team.

Who You Are:

You are an experienced Google Ads Specialist with 5+ years of expertise in driving leads and optimizing campaigns for high-performance results. You hold a current Google Ads Search certification and are passionate about leveraging analytics to maximize results.

You thrive in a fast-paced, autonomous environment and are eager to contribute your skills to a high-performance team. You're looking for a company that fosters both personal and professional growth, and you're excited to work with a rapidly expanding agency that supports work-life balance and flexibility.

Responsibilities:

Strategy Development: Lead and manage Google Ads campaigns, ensuring they align with client business goals and deliver measurable results.
Campaign Management: Execute all aspects of campaign management independently, including keyword optimization, audience targeting, bid strategies, and budget management.
SOPs Creation: Develop and document SOPs to standardize and streamline campaign processes for scalability across future client accounts.
Data Analysis & Optimization: Use analytics tools to monitor performance and optimize campaigns, driving improvements in CPL, CAC, and ROAS.
Collaboration: Work closely with creative teams to develop compelling ad copy, visuals, and video content that aligns with campaign objectives.
Reporting & Insights: Provide stakeholders with clear performance reports, highlighting actionable insights and recommendations for future campaigns.
Industry Trends: Stay up-to-date on Google Ads trends, tools, and algorithm changes, incorporating new tactics into campaigns.
Mentorship: Share your expertise by mentoring junior team members on PPC best practices and facilitating knowledge transfer within the team.

Requirements:

Experience: At least 5+ years of hands-on experience in Google Ads, with a proven track record of managing and optimizing high-performing campaigns.
Certification: Must obtain Google Ads certification within the first 30 days of employment. Additional certifications are a plus.
Strategic Thinking: Ability to create high-level strategies that are tailored to client objectives and drive campaign success.
Independent Work Style: Proven ability to manage campaigns with minimal guidance and take ownership of client accounts.
Analytical Skills: Strong ability to analyze data and make strategic decisions to enhance campaign performance.
Communication Skills: Excellent collaboration skills, with the ability to clearly articulate strategies, insights, and action plans to both clients and internal teams.
Process-Driven: Experience in creating SOPs and workflows that ensure consistent and efficient campaign management.
Technical Proficiency: Advanced knowledge of Google Ads Manager and analytics platforms. Familiarity with other platforms like Facebook Ads or LinkedIn Ads is a plus.
Industry Knowledge: Previous experience working with home service businesses or similar industries is highly preferred.

Nice-to-Haves:

YouTube Advertising: Experience creating and optimizing YouTube ad campaigns.
Programmatic Display Advertising: Familiarity with the Google Display Network (GDN) or other demand-side platforms (DSPs).

Required profile