Email Marketing Lead at Fella Health — Remote, US hours, US$24k - US$28k inc equity

About Fella & Delilah

Fella & Delilah is the telehealth clinic for busy working families in Middle America to get to a healthier weight.

Fella is optimized for busy bigger guys who want a no-nonsense solution to getting healthier. Delilah is built for strong women in their prime who want a sustainable solution to feel their best.

We use affordable, effective weight loss medication to solve our customers’ most pressing healthcare need, then aim to remain their core healthcare provider for the rest of their life — expanding to hormonal health, mental health, longevity, and primary care.

GLP-1s are a f*ing big deal. We’re in a remarkable & rapid period of change which will radically reshape the patient & cash flows in the healthcare system.

Our mission is to accelerate the global take-up of GLP-1s among busy, working families to solve obesity worldwide. From this, we’ll become the world’s leading consumer healthcare brand.

We’ve grown >1000x since Aug 2021, >200x since Aug 2022, >20x since Aug 2023. We’ve just surpassed $30M ARR. As a company, we’ve been cashflow positive for the last 18mo. We’re fast approaching 10,000 active customers with high NPS.

Almost all of this has so far been through Fella. Delilah is still very new and your job is to make her soar.

We’re a young startup and we’re just getting started. This is still Day 1 and all our work is ahead of us.

You can read more about working at Fella & Delilah here: Working at Fella & Delilah https://fella.notion.site/Working-at-Fella-Delilah-14a2ac8575d34d148d009bb410387af4

We're backed by top healthcare & consumer investors:

• Y Combinator

• Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet

• AngelList Early Stage Fund (backed by Naval Ravikant)

• BrandProject (venture-builder behind 2 unicorns)

• The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)

The opportunity as Email Marketing Lead

We need someone who will own our email program, completely. Email is our lifeline to every fella going through a major health transformation. When fellas discover us, your emails will help men overcome their hesitation and take that first crucial step toward change. When they wake up doubting themselves, your emails are what reminds them why they started. When they're thinking of giving up, your emails keep them going.

This is a full-time, fully remote role.

You’ll report directly to Jamie, our Lifecycle Marketing Lead to scale our email operations while making each interaction more personal, not less.

Key Responsibilities

• Customer: Email isn't just another channel - it's often our first and most important touchpoint. You'll obsess over understanding our fellas' journey, from their first doubt about clicking "sign up" to their proudest transformation moments. You'll speak their language, understand their fears, and know exactly what message they need, when they need it.

• Strategy: Your work starts with the customer but extends far beyond. You'll define our entire email strategy - from acquisition to retention. You'll know exactly which metrics move the business and build systems to improve them. When something's not working, you'll already be testing solutions.

• Systems: You're not just a marketer who can use an ESP. You're comfortable diving deep into Customer.io's technical capabilities, write Liquid templates that make personalization feel magical, and ensure rendering is stunning across every email client. You bridge the gap between marketing and engineering, leading email infrastructure discussions.

• Art: Every subject line, every word, every image, every button matters. You'll craft sequences that convert because they connect, not because they pressure. You'll build automated flows that feel personally written. When a fella opens your email, it should feel like hearing from someone who genuinely gets their struggle.

• Scale: We're growing fast and building multiple brands. You'll create systems that scale without losing soul. You'll build modular templates, establish clear processes, and maintain quality across different brand voices. You'll automate everything that should be automated and keep human touch where it matters most.

Need to Have

• Customer Obsession: You care deeply about every subscriber. Every email you send could be the one that helps someone change their life.

• Technical Depth: You've mastered the email tech stack. & when something breaks, you don't wait for help - you fix it.

• Growth Driver: You've owned serious numbers before. You understand email attribution models, know how to set up meaningful tests, and can spot a statistical fluke from a mile away. Most importantly, you know which metrics actually matter.

• Systems Builder: You've learned (maybe the hard way) that manual processes are the enemy of scale. When you build something that works, you make sure it can be easily templated and replicated across brands.

• Precision: Details matter to you. A lot. You test every email in every client. You catch issues before anything goes live.

• Speed: You ship fast but smart. You know when to move quickly and when to slow down to get things right.

Nice to Have

• You've led projects that got people excited to work with you again

• You think strategically and want to grow beyond email marketing

• Experience juggling multiple brand voices without losing their essence

• You thrive in the chaos of high-growth environments

• You have a track record of email marketing innovation

Our cultural standards

These are the core cultural standards to which we hold ourselves & our team-members at Fella:

• Belief in the mission: We will have served 10 million patients by the end of 2028 and we transform the life of most patients who join. We have a lot of work to do. We are obsessed with our patients and are dedicated to the mission.

• Unwavering integrity: We are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity.

• Only the paranoid survive: Bad sh*t is coming. By joining us, you’re choosing to sail straight towards the storms with unhesitating conviction. However much we’ve already done, however far we’ve already come — it’s still Day 1 and all our work is ahead of us.

• Your life’s work: This will be your most challenging, most rewarding role of your life. You’ll be shocked how capable you are & how much you can achieve.

• If we’re average we fail: We are only interested in “insanely great”, a focus on the quality of our execution that in everyday life would be considered pathological. We have a dedication to excellence and reject incompetence.

• Commitment to candor: That which can be destroyed by the truth should be. You get full transparency from the company and the company expects full transparency from you. We never say anything about someone that you wouldn’t say to them directly. We give feedback with love and do not need to protect people from fleeting physical sensations.

• A maniacal sense of urgency: We execute at an intensity that most people think is impossible. Speed is critical and we need things done yesterday. We all work very hard and in such a competitive world there really is no other way to win.

• Enduring frugality: We are frugal. We hate being wasteful and we are anti-luxury. A culture of cheapness keeps us young. We spend our cash wisely & carefully — in a way that would make our grandmas proud.

• Bulldozing barriers: The world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves.

• Keep your head down: We’re boring people doing exciting work. We don’t chase short-term status — we ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that.

• The power of focus: We live in a world of power laws and we cannot overestimate the unimportance of practically everything. Know your One Thing, and nail it.

🎯 “You just build a fing amazing experience. Make each step amazing. Make every decision in the long term interest of the customer. Give the customer massively more value than you take.”*

Compensation & Benefits

• Compensation: US$24k-US$28k annual salary, including 13th month pay & equity

• Healthcare: comprehensive medical insurance ($500/yr)

• Vacation: generous PTO with a yearly minimum (>2wks/yr)

• Remote: our team is fully distributed across the world and functions fully remotely

• Personal development: budget for books, courses, coaching ($400/yr)

• Personal wellness: budget for gym, health apps ($400/yr)

• Equipment: Macbook & work-from-home equipment provided as needed

• Coaching: free biweekly health coaching

• What are we missing? We're still early so you get to shape our culture.

How to apply

Email lorena+hiring@joinfella.com with:

• your resume

• highlights from your experience relevant for the role