Marketing Automation Specialist

At Silent Eight, we develop our own AI-based products to combat financial crimes that enable things like money laundering, the financing of terrorism, and systemic corruption. We’re a leading RegTech firm working with large international financial institutions such as Standard Chartered Bank and HSBC. Join us and help make the world a safer place!

We are seeking an experienced Marketing Automation Specialist to manage and optimize our HubSpot campaigns, execute Account-Based Marketing (ABM) strategies, and effectively handle our social media channels. In this role, you’ll work closely with our sales and marketing teams to create high-performing campaigns that generate leads, engage key accounts, and drive growth in the FinTech/RegTech space. Experience with AML or financial crime industries is a bonus, but not essential.
This is a remote position with flexibility to work across time zones and occasional travel for industry events or client engagements.

Responsibilities

• HubSpot Campaign Management:
  • Own the end-to-end execution of HubSpot marketing automation campaigns, including lead generation, email marketing, workflows, lead nurturing, and reporting.
  • Create and optimize targeted, data-driven campaigns using HubSpot’s features (e.g., email automation, landing pages, forms, and reporting) to drive leads and revenue.
  • Collaborate with the content and design teams to develop effective email templates, landing pages, and lead capture forms that align with our messaging and branding.
  • Monitor, analyze, and report on campaign performance using HubSpot analytics to measure KPIs (open rates, conversion rates, etc.) and continuously improve campaign performance.
• Account-Based Marketing (ABM) Campaigns:
  • Design and execute highly-targeted ABM campaigns, focusing on high-value accounts and key decision-makers in financial services, fintech, and FinTech/RegTech sectors.
  • Identify key accounts and segments to target with personalized messaging, content, and outreach strategies across multiple channels (email, LinkedIn, ads).
  • Work closely with the sales team to align ABM campaigns with account priorities and ensure seamless handoff of leads and opportunities.
  • Use HubSpot and other marketing tools to track engagement with key accounts, measure success, and refine ABM strategies.
• Social Media Management:
  • Lead the strategy and execution of social media campaigns across platforms (LinkedIn, X, YouTube, etc.) to increase brand visibility and engagement with target audiences.
  • Develop and curate content for social media that resonates with our audience, including financial professionals, compliance officers, and industry leaders.
  • Monitor and respond to social media interactions, ensuring timely engagement and maintaining a consistent brand voice.
  • Track and report on social media performance using analytics tools, adjusting strategies to maximize engagement and lead generation.
• Lead Nurturing & Conversion:
  • Develop lead nurturing strategies that drive engagement and conversions at each stage of the buyer’s journey, particularly in FinTech/RegTech and financial crime prevention sectors.
  • Use HubSpot’s automation and workflows to build personalized journeys for different buyer personas, ensuring content and messaging are tailored to each stage.
• Cross-functional Collaboration:
  • Work closely with content, design, and partnership teams to ensure consistent messaging, effective lead nurturing, and alignment with business goals.
  • Collaborate closely with the design team to create visually engaging and on-brand campaign assets, including email templates, landing pages, social media visuals, and other digital content, ensuring a seamless and consistent user experience across all touchpoints.
  • Regularly report on campaign results, ABM performance, and social media metrics to senior leadership and the marketing team.

Knowledge, Skills and Abilities

• Strong working knowledge of HubSpot Marketing Hub, including email marketing, workflows, lead nurturing, and reporting.
• Proven experience in planning and executing Account-Based Marketing tactics, with a focus on high-value accounts and personalised outreach.
• Strong communication skills with the ability to collaborate with creative teams to develop effective campaigns and assets.
• Comfortable with CRM platforms (HubSpot), marketing automation tools, analytics tools, and social media management platforms.
• Excellent organizational and project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
• Ability to track and measure the performance of HubSpot campaigns, ABM initiatives, and social media efforts, and to use data to optimize results.

Key Requirements

• 3-5 years of experience in marketing automation, with a focus on HubSpot and ABM campaign execution.
• Experience managing and growing social media channels, particularly LinkedIn and X, and using social media to engage and nurture leads.

Preferred Qualifications:

• A background in FinTech/RegTech, AML, financial crime prevention, or compliance is a bonus but not required.
• Familiarity with AML regulations and the financial crime prevention landscape, particularly how technology like AI and automation are transforming these industries.
• HubSpot certifications or relevant marketing automation credentials (e.g., HubSpot Inbound Marketing, Google Analytics).
• Comfortable with using and learning new marketing tools and platforms to streamline operations and improve campaign effectiveness.

Why Join Us?
Mission-Driven Impact: Work with a team that is committed to reducing financial crime through innovative AI and regulatory technology solutions.

Innovative Environment: Be part of a rapidly evolving field at the intersection of AI and financial services, with the opportunity to grow alongside the company.

Remote Flexibility: Enjoy the flexibility of remote work, with opportunities to participate in global industry events and conferences.

Collaborative Culture: Work with passionate, forward-thinking professionals in a collaborative, dynamic environment that encourages creativity and continuous learning.

If you're a skilled content writer with a passion for AML, fraud prevention, and cutting-edge AI technology, and you're excited to help shape the future of financial crime prevention, we’d love to hear from you.