Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, with a team of experts in managed care, technology, and ROI design.
Title: Senior Digital Program Director – Strategic Accounts
Direct Manager Title: VP, Performance Marketing
Direct Reports: Senior Campaign Manager (1-3); Campaign Manager (1-3)
The Role
The Digital Program Director for Strategic Accounts is a critical Performance Marketing role that involves leading a team of performance marketing Campaign Managers who oversee paid search, paid social, programmatic media, and analytics for larger, complex, and ROI-focused healthcare accounts. The Digital Program Director will provide strategic counsel, leadership, and support to the team, collaborate closely with Client Experience and Sales team leads to deliver exceptional results for key accounts, and will play a pivotal role in pitches for strategic new business opportunities.
What You’ll Do
General:
- Be accountable for the growth and evolution of Strategic Accounts, ensuring client goals are met and opportunities for expansion are identified
- Engage in client touchpoints, often with senior stakeholders, as needed to foster relationships, address concerns, ensure satisfaction, and position Unlock Health as a critical partner in their digital efforts
- Review and strategize on new client requests, ensuring the team has the resources, clarity, and support needed for successful execution
- Serve as subject matter expert for new business pitches where sophisticated digital media and analytics strategy is required. Some occasional travel may be required
- Identify opportunities to increase scalability and efficiencies within the Strategic Accounts book of business by optimizing workflows, leveraging technology, and refining processes
Client Management:
- Direct and manage team to deliver against client KPIs using available resources; make appropriate internal resource requests to ensure client goals are met
- Proactively identify opportunities, strategies, and testing opportunities to exceed client KPIs and expectations
- Serve as the escalation resource regarding recommendations, campaign optimizations, issues, and client questions where the Pod requires assistance and coaching
- Diagnose, triage, and solve campaign and account issues, both internally and externally; communicate any known risks internally to executive team
- Review and manage budgets in the proprietary Unlock Media Control Platform for accounts assigned to respective Pod to ensure accuracy and delivery
- Participate in cross-functional meetings to prioritize account work, identifying opportunities for growth (e.g., increased budget, recommendations for renewal or expansion) and to plan for incoming additional client campaigns
Time Management:
- Hold weekly Pod meetings to review deliverables, address roadblocks, and optimize time allocation to meet client objectives
- Lead and mentor your Pod through organizational and process-related changes, ensuring smooth transitions and team alignment
- Conduct weekly 1:1s with direct reports to provide coaching, monitor performance, and address individual needs
- Manage timesheet approvals and assignment distribution through Adobe Workfront to ensure efficient operations and balanced workloads for Pod members
- Conduct quarterly reviews for direct reports to assess performance, provide actionable feedback, and support professional growth
- Identify and mentor high-potential candidates for future Director roles by providing training, leadership opportunities, and ongoing feedback
- Communicate regularly with the Senior Director and VP of Performance Marketing on team issues regarding performance and education/training needs
Other:
- Communicate regularly with the Digital Media Strategy Team to ensure alignment on recommendations, advancing internal thought leadership, and evolving processes
- Provide regular feedback to senior management on opportunities to grow and evolve digital media offerings for more sophisticated clients
- Participate in occasional thought leadership or conference/event attendance as relevant
- Uphold company culture, values and a positive, collaborative environment
Ideal Qualifications
- Highly sophisticated performance media strategy background (ideally in healthcare, but not required)
- Experience leading teams of senior individual contributors
- Experience with in-person new business pitches
- Experience and comfortability leading strategy conversations with senior client stakeholders (VP+) and making recommendations about campaign targeting capabilities
Perks and Benefits
- Competitive Salary
- Health, Dental and Vision benefit packages to fit all types of lifestyles
- Life, Short- and Long-Term Disability Insurance paid 100% by the company
- FSA / HSA Options
- 401(K) with a generous company match program
- Flexible Paid Time Off (aka- unlimited)
- Paid Parental Leave
- Hybrid and Remote work schedules available
- Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
- Employee Referral Program
About Unlock:
Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.
We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.
Equality Opportunity Employer Statement
Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
#LI-Remote
