Senior Copywriter

COMPANY OVERVIEW:

We are a rapidly growing Australian AI tech startup dedicated to empowering businesses with innovative solutions. We specialize in leveraging artificial intelligence to optimize team collaboration and productivity. Our team is comprised of passionate individuals driven by a shared vision to revolutionize the way teams work together, regardless of geographical location.

POSITION OVERVIEW:

We're seeking an exceptional Senior Copywriter who can craft compelling, conversion-focused content across multiple channels. The ideal candidate combines creative flair with strategic thinking to produce content that resonates with our audience and drives action. You'll be responsible for creating high-impact marketing copy while maintaining our brand voice across all communications.

CORE COMPETENCIES:

Our evaluation will focus particularly on:

1. Writing Excellence:

- Exceptional ability to write persuasive, engaging copy across various formats

- Strong understanding of conversion principles and ability to craft compelling calls-to-action

- Demonstrated expertise in creating:

a. Marketing campaign copy

b. Website and landing page content

c. Email marketing sequences

d. Product descriptions

e. Social media content

f. Blog posts and articles

- Ability to adapt writing style to different audiences and platforms

2. Technical Proficiency:

- Experience with AI writing tools (Claude, ChatGPT) to enhance creative processes

- Understanding of SEO best practices and content optimization

- Familiarity with content management systems and marketing tools

- Data-driven approach to writing and optimization

3. Strategic Capabilities:

- Ability to understand marketing objectives and align copy accordingly

- Experience in A/B testing and optimizing copy for conversions

- Understanding of customer journey and content mapping

- Collaborative approach to working with design and marketing teams

PORTFOLIO REQUIREMENTS:

Candidates should demonstrate:

- Strong portfolio of published writing across different formats

- Examples of high-performing marketing copy

- Conversion metrics and campaign results

- Experience writing for B2B tech audiences

- Understanding of SaaS and AI industry content

- Before/after examples of copy optimization

ROLE DIMENSIONS:

The selected candidate will:

- Create compelling marketing copy across all channels

- Write clear, engaging product descriptions and features

- Develop conversion-focused landing page content

- Craft effective email marketing campaigns

- Contribute to content marketing initiatives

- Maintain consistent brand voice across all materials

- Collaborate with marketing and product teams