Marketing Manager - LMSL

About LMSL

LMSL empowers individuals worldwide to transform their lives using research from The Institute for Life Management Science (ILMS). This research structures all aspects of human life, providing a framework for personal and professional optimization.

LMSL develops tools, templates, toolkits, publications, and training for individuals, couples, and families, applying management systems to personal life. The company is expanding globally, with ongoing localization projects in Vietnam, Indonesia, Romania, and Saudi Arabia.

LMSL is seeking a Marketing Manager to help engage Arabic-speaking audiences and drive growth in Saudi Arabia.

Responsibilities

• Marketing Strategy & Campaign Management
• Develop and manage marketing strategies for new solutions, including launch activities and asset creation (brochures, videos, etc.).
• Execute and optimize demand generation campaigns to drive engagement and qualified leads.
• Monitor competitors and market dynamics to inform strategy updates.
• Provide bi-weekly reports on campaign performance.
• Product Development & Market Positioning
• Collaborate with product teams on campaign strategies, value propositions, and messaging.
• Lead new feature development, including customer research, requirements, and competitive analysis.
• Identify product enhancements based on market insights.
• Content Development & Collateral Creation
• Create content (white papers, case studies, blogs, etc.) and marketing collateral (brochures, presentations, etc.).
• Brief graphic designers to develop marketing materials.
• Event Management
• Organize company events, including strategy, planning, logistics, and promotion.
• General Responsibilities
• Take initiative and ownership of projects.
• Individual contributor role with no direct reports.
  

We Expect You To:

• Have knowledge of B2C, B2B, SaaS, and Digital Marketing best practices and trends.
• Demonstrate success in launching products and developing product marketing campaigns with clear goals and results.
• Have expertise in content marketing and demand generation.
• Be familiar with marketing analytics tools to track and optimize campaign performance.
• Understand marketing technology tools like CRM, automation platforms, and analytics software.
• Identify challenges and develop creative marketing solutions.
• Know customer engagement strategies, including loyalty programs and feedback collection.
• Collaborate with sales teams to align marketing with sales goals and support lead generation.
• Showcase a portfolio of product marketing content across various assets (literature, web, video).
• Be curious about customer personas and trends, using data to drive insights.
• Balance strategic product marketing with hands-on execution.
• Have excellent English communication skills and creative thinking.
• Translate technical product information into customer-focused value propositions.
• Be detail-oriented with the ability to prioritize multiple tasks.
• Work independently in an unstructured environment.
• Have experience with both early-stage and established products.
• Global marketing program experience preferred.
• EdTech industry experience is a plus.
  
  

Some Friendly facts about LMSL

• Young and enthusiastic working environment;
• A work environment that rewards innovative ideas;
• Hybrid working environment
  
  

Application info required

• CV;
• Portfolio
  
  

Additional Information

Type: Independent Contractor

Duration: Full time

Starting date: To be discussed after an interview

Duration: Undetermined period, with 3 months’ probation period

Hours: Up to 40h/week

Working schedule: Preferable during office hours: 08:00 – 17:00 or 09:00 – 18:00

Location: Worldwide (Remote)

Check the full JD here