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Search Engine Optimization Specialist (SEO)

Remote: 
Full Remote
Experience: 
Mid-level (2-5 years)
Work from: 
United Kingdom

Offer summary

Qualifications:

Proven experience in SEO (3+ years preferred), Strong understanding of AI's role in SEO, Proficiency with SEO tools like SEMrush and Google Analytics, Experience managing projects and teams.

Key responsabilities:

  • Develop and manage a data-driven SEO strategy
  • Conduct website and keyword performance audits
  • Collaborate with development for technical SEO best practices
  • Analyze SEO metrics and report on performance
BorrowMyDoggy logo
BorrowMyDoggy SME https://www.borrowmydoggy.com/
11 - 50 Employees
About BorrowMyDoggy
BorrowMyDoggy connects dog owners with trusted local people who would love to look after their dog. We make it easy to arrange walks, playtime, overnight stays or holidays. Our aim is to help dog owners when they need it, provide new and healthy experiences for their dogs and to allow people without a dog to spend quality time with one. Rikke Rosenlund founded BorrowMyDoggy in 2012 after taking care of a neighbour’s dog “Aston” for the day. She soon realised that dog owners could use a helping paw looking after their dog, and that there were thousands of people, just like her, who would like to take care of a dog, simply because they love dogs. BorrowMyDoggy is now the most active online communities of dog lovers, with over 500,000 members throughout the UK and Ireland. We’ve successfully connected thousands of owners and borrowers and the business is going from strength to strength. Over 13 million people own a dog in the UK and Ireland. Dog owners come in all shapes and sizes - they could be families, retired people, students, professionals and more. Some may have gone through life changes, which drive their need for help - having a baby, moving house, changing job or maybe relationship changes. “Owners should be aware of the huge benefits that BorrowMyDoggy can bring to their dog. The positive psychological impact on the dog is the biggest thing that owners won’t realise until they do it.“ Our Borrowers are often unable to own a dog, but just want to spend some time with one for the love of dogs, not money. They could also be trialling caring for a dog before buying one - it’s a great way to test the water, especially with different breeds. It’s also a wonderful opportunity to test your kids with a dog, too. “I grew up with dogs all my life, but when I moved, I had to leave my two Dalmatians behind with my family. Work commitments and an inflexible rental agreement mean I can’t have a dog of my own.” Sign up today at BorrowMyDoggy.com
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Job description

Who we are...

Launched in 2012, BorrowMyDoggy is one of the UK’s fastest-growing online dog communities, enabling dog owners to connect with friendly locals who can help take care of their dogs. Our aim is to leave ‘Pawprints of Happiness’ on the lives of dogs and people.

What we are looking for…

We’re looking for a strategic and tech-savvy SEO Specialist who understands the evolving landscape of search engine optimization, including the growing role of AI in search algorithms, content ranking, and performance tracking. This person will take ownership of BorrowMyDoggy’s SEO strategy, ensuring our platform continues to grow organically and remains highly discoverable.

Responsibilities...

  • Develop and manage a data-driven SEO strategy aligned with company goals and growth objectives.
  • Conduct regular website and keyword performance audits to identify opportunities for optimization and improvement.
  • Perform link analysis and development, ensuring a strong internal and external link structure that enhances page authority and relevance.
  • Collaborate with the development team to implement technical SEO best practices, ensuring optimal site architecture, speed, and crawlability.
  • Optimize metadata, content, and user experience to maximize organic search visibility.
  • Analyze the role of AI tools in search algorithms (e.g., Google’s AI-powered updates like RankBrain or BERT) and adapt strategies accordingly.
  • Leverage AI-powered SEO tools to forecast trends, automate reporting, and improve keyword targeting.
  • Set and track performance metrics and KPIs, reporting on SEO performance with actionable insights.
  • Stay current with the latest trends in SEO, AI, and SEM, including search engine updates and emerging technologies.

Requirements

  • Proven experience in SEO (3+ years preferred), with demonstrable results in driving organic growth.
  • Strong understanding of AI's role in modern SEO practices, including how AI impacts search algorithms and ranking factors.
  • Proficiency with SEO tools such as SEMrush, Ahrefs, Google Analytics, and Google Search Console.
  • Experience briefing development teams and managing projects from initiation to completion.
  • Analytical mindset with the ability to interpret complex data and translate findings into strategic recommendations.
  • Creative problem-solving skills to navigate the challenges of modern SEO landscapes.
  • Excellent communication and writing skills with the ability to clearly present SEO strategies and results to stakeholders.
  • Passion for continuous learning, especially around AI tools and their integration into SEO workflows.

Benefits

  • Competitive salary
  • A great holiday policy
  • Be part of a fast growing company creating an original product
  • Being able to help make a positive difference on the lives of dogs and people

*This role can be part time or full time. No recruiters please. #LI-Remote


Required profile

Experience

Level of experience: Mid-level (2-5 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Advanced Search Engine OptimizationSearch Engine OptimizationData AnalysisSEMrush (Software)Google Search ConsoleGoogle AnalyticsPerformance AnalyticsDigital Content OptimizationProject ManagementLink Building

Other Skills

  • Analytical Thinking
  • Communication
  • Problem Solving
Are you interested?

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