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Digital Advertising Analyst

Remote:

Full Remote

Experience:

Mid-level (2-5 years)

Work from:

Mexico

Offer summary

Qualifications:

Mastery of Google Ads and Analytics, 3 years of PPC managing experience, Current Google AdWords Certification, Familiarity with SEM tools like Unbounce.

Key responsabilities:

Create ad accounts and campaigns
Regular tracking and reporting of results

NIR-YU Human Resources, Staffing & Recruiting Scaleup https://nir-yu.com/

201 - 500 Employees

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Job description

The Role:

The Digital Advertising Analyst is a technical role responsible for providing ongoing technical ad platform configuration and support for Google Ads, Google Analytics, Facebook Digital Advertising, LinkedIn Digital Advertising, Bing Ads, AdRoll, and other 3rd party digital advertising platforms.

The Candidate:

Mastery of Google Adwords and Analytics, and Facebook Ads is a requirement. If you have familiarity but have not yet achieved mastery, we are willing to train the right candidates to achieve this higher level of specialization. Familiarity with Unbounce, SpyFu, MOZ and other SEM tools are desired. Certifications are a must have.

Responsibilities:

Create new ad accounts, campaigns and account configurations
Manage paid search marketing accounts
Research and select keywords
Determine the best landing pages for campaigns
Regular tracking and reporting of results
Setup and audit conversion tracking
Manage weekly Google ad account optimization for a defined account list
Audit and analyze account performance
Set an manage account budget pacing
Stay current on emerging digital ad technologies
Spot trends and suggest improvements
Review and analyze competitor sites
Be directly involved in client activity and conference calls
Understand the clients' objectives to develop SEM strategy

Requirements:

At least 3 years of PPC managing experience, preferably within an agency environment
Experience working directly with clients
Current Google AdWords Certification
Strong understanding of current SEM best practices
Strong organizational skills
Effective communication and strong interpersonal skills
Proactive problem solving abilities
A positive attitude and a passion for marketing

Expected Skills/Experience:

Excellent English oral and written communication skills
Demonstrate good decision-making ability
Ability to listen to customer expectations and initiate account configuration requirements
Excellent understanding regarding product capabilities and customer’s requirements
Ability to work differential hours based on regional customer business hours and requirements of a specific account
Proficiency with MS Office applications, CRM applications
Committed team player