Aeroflow Health – Brand Marketing Manager – Remote Opportunity
Aeroflow Health is made up of creative and talented associates who are transforming the home medical equipment industry. Our patient-centric business model is founded on innovation through technology and cutting-edge delivery platforms. We have grown to be a leader in the home medical equipment segment of the healthcare industry, are among the fastest-growing healthcare companies in the country and recognized on Inc. 5000’s list of fastest-growing companies in the U.S.
Your Opportunity to Make an Impact
As the Brand Marketing Manager for the Mom & Baby Team, you will join a team of talented marketing professionals and will play a pivotal role in elevating our brand through the development and execution of marketing plans that reach hundreds of thousands of expectant and new parents annually. Reporting to the Senior Manager, Brand Strategy & Marketing, this role will help guide brand strategy and guardrails for a brand that supports moms from pregnancy through postpartum, crafting campaigns that resonate deeply with our audience at every stage of their journey. You’ll collaborate across six product verticals—Breast Pumps, Replacement Parts, Milk Storage Bags, Lactation & Perinatal Education, Pregnancy Support & Postpartum Recovery, and E-commerce—ensuring Aeroflow remains the trusted source for millions of moms.
This role requires a blend of strategic thinking, creativity, and data-driven decision-making to deliver exceptional results through innovative, multi-channel campaigns and brand initiatives. You will work closely with cross-functional teams and agency partners to execute impactful marketing strategies that help build the future of our brand while driving meaningful business results.
Primary Responsibilities
- Develop and Implement Brand Marketing Plans:
- Work closely with Marketing leadership and team to develop and execute comprehensive marketing plans that impact the full marketing funnel, with a focus on elevating brand visibility, educating customers and driving brand equity that increases engagement, lead conversion and advocacy across all product verticals.
- Ensure consistent messaging, innovative approaches, and measurable results, from ideation through execution.
- Become an expert on our customer experience and journey. Utilize this understanding to develop strategies, execute marketing plans and provide recommendations for optimizations.
- Manage Integrated Marketing Campaigns:
- Plan, execute, and analyze multi-channel campaigns across multiple platforms, including website, digital and social media.
- Partner with cross-functional teams, including brand marketing partners, performance marketing, sales operations and development/engineering to ensure cohesive execution.
- Brand Strategy and Stewardship:
- Help shape, further develop and uphold brand strategy and guardrails.
- Ensure marketing consistency across all consumer touchpoints, aligning all communications with the brand’s positioning.
- Cross-Functional Collaboration:
- Collaborate with brand marketing, performance marketing, sales operations and consumer insights on collection of consumer research and trends, industry updates and performance data to fully understand our target customers and optimize campaign strategies.
- Manage agency partners to deliver high-quality, on-brand campaigns and ensure campaign execution.
- Campaign Analysis and Performance Optimization:
- Leverage both creative insights and data analysis to optimize campaign performance.
- Conduct A/B testing to refine messaging and strategies.
- Create comprehensive reports and deliver insights into campaign effectiveness of brand-related initiatives.
- Content Creation and Management:
- Oversee multimedia content creation to ensure it resonates with the target audience, supports brand goals, and aligns with marketing objectives.
- Collaborate with performance marketing on SEO-driven content strategies to improve organic visibility.
Who You Are
- Creative and Analytical: You bring the perfect balance of right- and left-brain thinking—able to dream up innovative ideas while also tracking and measuring their success.
- Socially Adept and Brand Obsessed: You’re a connector who knows how to market both externally and internally. You live and breathe branding and have successfully led brand campaigns from start to finish.
- Strategically Driven: You understand how to move the needle for a business through marketing, connecting creative campaigns with key business outcomes.
- Organized and Results-Oriented: Wildly organized with an eye for detail, you manage multiple campaigns without letting anything slip through the cracks. Your no-nonsense approach keeps everything on track and moving forward.
- Proactive and Competitive: You’re driven to succeed, always pushing to get things done efficiently and effectively. You don’t wait for opportunities—you create them and see them through.
- Resourceful and Inquisitive: When faced with challenges, you know how to find the answers, whether through research, collaboration, or creative problem-solving. You’re naturally curious and always looking for ways to improve and innovate.
Must-Have Qualifications
- BA/BS Degree in marketing or related field required; MBA a plus
- 6+ years of progressive B2C multi-channel marketing experience, preferably within health, family, or related industries
- Experience in brand management, marketing communications and media planning (including digital and social media, PR and influencer marketing), e-commerce, and marketing analytics.
- Strong storytelling skills with a deep understanding of consumer behavior.
- Experience working with creative teams, cross-functional teams and managing external agencies.
- Experience in A/B testing, campaign analysis, and using data to refine and optimize marketing strategies. Track record of delivering business results.
- Meticulous organizational, project management and prioritization skills with experience in project management systems such as Jira.
- Heightened problem-solving and critical thinking skills along with a passion for growing businesses.
- Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies.
- Compliance is a condition of employment and is considered an element of job performance
- Maintain HIPAA/patient confidentiality
- Ability to maintain HIPAA/patient confidentiality.
Why Join Aeroflow Health?
- Make a Real Impact: At Aeroflow, your work doesn’t just drive business success—it helps improve, extend, and even save lives. By supporting new and expectant mothers, we empower families during one of the most critical stages of their lives.
- Fully Remote Role: Enjoy the flexibility of working from anywhere while staying fully connected to a fast-growing, mission-driven team.
- Competitive Compensation: We offer a highly competitive compensation package, including health, dental, vision, life insurance, 401K with company match, and more.
- High-Impact Role: You’ll work directly to support the company’s core revenue stream, with endless opportunities for growth and career advancement.
- Innovative Work Environment: We foster a culture of creativity and collaboration, giving you the tools and flexibility to succeed.
- Work-Life Balance: Enjoy a healthy work-life balance with PTO accrual from day one, paid holidays, and more.
What Aeroflow Offers
Competitive Pay, Health Plans with FSA or HSA options, Dental, and Vision Insurance, Optional Life Insurance, 401K with Company Match, 12 weeks of parental leave for birthing parent/ 4 weeks leave for non-birthing parent(s), Additional Parental benefits to include fertility stipends, free diapers, breast pump, Paid Holidays, PTO Accrual from day one, Employee Assistance Programs and SO MUCH MORE!!
Here at Aeroflow, we are proud of our commitment to all of our employees. Aeroflow Health has been recognized both locally and nationally for the following achievements:
- Family Forward Certified
- Great Place to Work Certified
- 5000 Best Place to Work award winner
- HME Excellence Award
- Sky High Growth Award
If you’ve been looking for an opportunity that will allow you to make an impact, and an organization with unlimited growth potential, we want to hear from you!
Aeroflow Health is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
If this opportunity appeals to you, and you are able to demonstrate that you meet the minimum required criteria for the position, please contact us as soon as possible.
