About The Position
As a Marketing Campaign Manager, you will be responsible for developing content to drive brand awareness, customer engagement, and revenue growth. You will collaborate with cross-functional teams to develop integrated marketing strategies and ensure the effective implementation of campaigns across various channels.
Your Day Might Look Like
- Understands personas, the market and challenges of the personas and how Velosio’s products and services align.
- Builds target audience segments.
- Builds marketing campaigns aligned to the quarterly theme to drive leads.
- Develops CTAs that create a sense of urgency to drive leads.
- Creates all content for assigned audience segments in support of campaigns.
- Incorporates SEO recommendations aligned to content.
- Works with team to analyze impact of messaging. Adjusts as needed to drive conversion
- Ability to experiment with different content formats or messages in support of A/B testing
- Incorporate data analytics and reporting to optimize ROI.
- Measure, analyze, and report campaign performance.
What You'll Bring
- Excellent writing skills
- Ability to develop content strategy aligned with campaign goals
- Ability to create engaging and persuasive content that aligns to campaign goals, Ability to write content outlines, webpages, blogs, emails, social media copy, video outlines and scripts, calling scripts and other written content
- Ability to interview SMEs to collect information for thought leadership content
- Understands SEO implications of content and ability to identify high-value keywords
- Experience in Hubspot and Dynamics 365 Sales a plus
- Bachelor’s degree in Business, Marketing, or a related field.
- 5+ years of B2B demand generation experience in SaaS, Software, Microsoft, or ERP.
- Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management.
- Strong analytical skills and a demonstrated experience analyzing campaign success and ROI.
Who We Are
At Velosio, we focus on what matters most -
our people. We are a values-driven organization committed to delivering an outstanding employee experience to all our team members.
Velosio’s years of experience with business applications translate to a deep bench of tenured team members with competency across enterprise resource management (ERP), customer relationship management (CRM), and cloud services.
We have earned recognition from Microsoft as a top 1% performing partner worldwide and an emerging NetSuite leader. We have strategic independent software vendor (ISV) partnerships and a portfolio of solution and service offerings to accelerate what’s next for business.
Our mission is to enable clients to realize business value faster, simplify the process of deploying technology, acquire deeper data-driven insights, and explore ongoing innovation to drive business forward. We support the entire Microsoft Dynamics portfolio, Office 365 family and Azure services. Velosio is the only Microsoft Cloud Distributor that specializes in Dynamics 365 and is a prominent Microsoft Master VAR. Headquartered in Columbus, Ohio, Velosio’s 400 employees serve over 4,000 clients.
Beyond our expertise, as a Velosio team member, you can leverage the Velosio award winning culture - a network of top-notch peers, day-to-day flexibility, career development resources and the largest incentive opportunities in the industry.
Some Reasons You Might Like Working With Us
At Velosio,
YOU MATTER.
Due to our proven commitment to delivering an exemplary employee experience, Velosio was awarded
Best Company Culture and
Best Company for Women by Comparably in 2023, 2022 and 2021, in addition to
Best Company for Career Growth,
Best Perks & Benefits, and
Best Leadership Team by Comparably in 2022 and 2023!
About
Access the following link to see why
100% of current Velosio team members feel their company is invested in their career growth,
99% of current Velosio employees feel their manager cares about them as a person, and
99% of current Velosio team members look forward to interacting with their coworkers every day:
https://www.comparably.com/companies/velosio
At Velosio,
YOUR WELLNESS MATTERS.
Benefits
We know one size doesn't fit all, which is why we offer a comprehensive benefits package that allows our team members to create a personalized plan best suited for their unique needs, including:
- 3 Medical Insurance options with a company contribution to HSA
- 3 Dental Insurance options including adult orthodontics
- 3 Vision Insurance options
- PTO with added time with each year of service
- Remote working environment
- 401k Match 50% of the first 6%
- StayWell Program - a cash reimbursement up to $600 a year toward Wellness
- Quarterly Incentive Program
