Brand Engagement Lead Marketing Consultant

Location:

ABOUT THE JOB

As a member of the Enterprise Marketing and Brand Engagement Team, the Lead Marketing Consultant will report to a Marketing Manager and will function as a strategic execution partner to the broader brand team and LOBs partners. This role will lead a team and collaborate with external and internal stakeholders across LOBs to execute the enterprise content strategy including channel implementation on key.com and across multiple social media platforms. The position will be responsible for understanding industry trends, enhancing processes, and assist in executing programs that drive value and impactful results for Key.

• Develop objectives, detailed plans, and measurement for Key’s content strategy that includes content development and social media marketing programs that achieve brand awareness or consideration with our target audience.  
• Lead a team and external partners in the development and execution of marketing plans, campaigns and special projects.  
• Represent the brand team with LOB partners and collaborate across multiple teams to design and execute campaigns.
• Demonstrate creativity and innovation in identifying opportunities to improve processes for content development, social programs, and enterprise marketing programs.
• Collaborate with teammates and analytics partners in the ongoing analysis and evaluation of brand marketing initiatives to improve effectiveness, drive continuous improvement and increase value for Key.
• Manage vendors and agency partners to effectively to drive quality work that meet Key’s brand standards and compliance requirements.
• Works closely with internal stakeholders, LOB marketing managers, and external agencies to develop project objectives and creative briefs. Must have strong understanding of target audience.
• Leverage Brand Engagement Team members and LOB partners to find points of collaboration between consumer brand campaign, sponsorship, B2B, and enterprise marketing teams.
• Manages marketing budget and expenses accordingly.
• Identifies project problems/risks, proposes solutions, and escalates to leadership for timely resolution, if necessary.
• Effectively works across internal and external teams to build trust and relationships with key stakeholders.
• Demonstrates consistent year-over-year improvements in program performance
• Is able to influence business partners and stakeholders in the effective use of marketing programs and channels to optimize returns.

• Bachelor’s Degree in Business or related field and/or equivalent
• 5-7 years experience
• Demonstrated knowledge of content marketing and social media marketing including translating industry trends to serve our target audience
• Demonstrated ability to effectively organize, plan and execute multi-functional projects
• Demonstrated analytical, process management, and conceptual skills
• Demonstrated collaborative skills and ability to constructively challenge when needed
• Demonstrated professional savvy; ability to effectively influence leaders and peers
• Demonstrated leadership, relationship-building skills levels

• Business Acumen:  Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, and information affecting his/her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace.
• Process Management: Good at figuring out the processes necessary to get things done; knows how to organize people and activities; understands how to separate and combine tasks into efficient work flow; knows what to measure and how to measure it; can see opportunities for synergy and integration where others can’t; can simplify complex processes; gets more out of fewer resources.
• Priority Setting:  Spends his/her time and the time of others on what’s important; quickly zeroes in on the critical few and puts the trivial many aside; can quickly sense what will help or hinder accomplishing a goals; eliminates roadblocks; creates focus. 
• Planning:  Accurately scopes out length and difficulty of tasks and projects; sets objectives and goals; breaks down work into the process steps; develops schedules and task/people assignments; anticipates and adjusts for problems and roadblocks; measures performance again goals; evaluates results.
• Interpersonal Savvy:  Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Problem Solving:  Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn’t stop at the first answers.

Key Leadership

• Accountability:  Keeps promises and honors commitments; Accepts responsibility for mistakes and failures and learns from them; Honors commitments and demonstrates open, honest communication.
• Managerial Courage:  Openly expresses views and delivers candid and constructive feedback with a positive mindset to teammates and manager; Welcomes constructive feedback and strives to improve personal effectiveness based upon feedback; Steps up to conflict and views it as an opportunity; finds common ground and fosters cooperation with minimum noise.
• Drives for Results:  Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented with a relentless focus on execution; steadfastly pushes self and others for results.
• Client Focus: Is dedicated to meeting the expectations and requirements of internal and external clients; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with and gains their trust and respect.
• Leading Change:  Effectively navigates and embraces change; exhibits an openness of new ways of doing things and an adaptable, continuous improvement mindset; Makes quality decisions in a timely manner; sometimes with incomplete or ambiguous information and under tight deadlines/pressure; Provides appropriate, proactive and candid communication to team members, even with incomplete information; Re-focuses the organization in response to new strategic directions; Leads effectively in an environment of internal and external change; promotes an understanding of change among leaders.

• Effective Collaboration:  Identifies and involves the right stakeholders to make decisions and maximize results; Readily shares information, knowledge, best practices, and ideas with teammates; Leverages opportunities and capabilities across the team to accomplish goals; Attentive and active listener; has the patience to hear people out; can accurately restate the opinion of others even when he/she disagrees.

COMPENSATION AND BENEFITS

This position is eligible to earn a base salary in the range of $84,000 to $92,000 annually depending on job-related factors such as level of experience. Compensation for this role also includes eligibility for short-term incentive compensation and deferred incentive compensation subject to individual and company performance.

Please click here for a list of benefits for which this position is eligible.

Key has implemented a role-based Mobile by Design approach to our employee workspaces, dedicating space to those whose roles require specific workspaces, while providing flexible options for roles which are less dependent on assigned workspaces and can be performed effectively in a mobile environment. As a result, this role may be Mobile or Home-based, which means you may work primarily either at a home office or in a Key facility to perform your job duties.

KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to building a diverse, equitable and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other protected category.

Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com.

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