Digital Marketing Specialist (Lead Generation)

Job brief

Are you passionate about the beauty industry and ready to make a difference? This role is for a talented and driven Digital Marketing Specialist with expertise in lead generation. Join a dynamic team where creativity, data-driven strategies, and innovation drive impactful campaigns. You'll play a pivotal role in crafting, managing, and optimising campaigns to attract and convert quality leads, contributing directly to business growth.

Responsibilities

• Develop and implement lead generation strategies across email, social media, PPC, SEO, and content marketing.
• Execute targeted marketing campaigns to attract and convert leads through the sales funnel.
• Manage campaigns from conception to execution, optimising performance using data-driven insights.
• Create engaging and conversion-focused landing pages, email campaigns, and social media posts.
• Collaborate with content teams to produce and optimise SEO-friendly materials, including blog posts and webinars.
• Analyse campaign performance metrics, refining strategies to achieve lead quality and conversion goals.
• Manage CRM and marketing automation systems, improving lead nurturing and scoring processes.
• Coordinate with sales teams to ensure alignment on lead quality and effective follow-up processes.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related fields.
• 3+ years of proven experience in digital marketing with a focus on lead generation.
• Strong expertise in SEO, SEM, PPC, social media, and email marketing.
• Proficiency in analytics tools like Google Analytics, Facebook Ads Manager, and LinkedIn Campaign Manager.
• Strong data analysis and interpretation skills to drive marketing strategies.
• Excellent written and verbal communication skills.
• Proven ability to manage multiple projects and meet tight deadlines.

Benefits & Perks

• Competitive salary: $4,000 - $5,000 per month.
• Certified as a "Great Place to Work," prioritizing employee satisfaction.
• Access to professional development opportunities, workshops, and training.
• Emphasis on work-life balance, fostering a fulfilling career.
• Comprehensive health and wellness benefits.
• Collaborative and innovative workplace culture.