Junior Media Buyer - (HR30985DC)

Job Title: Junior Media Buyer
Location: Remote (EST Time zone)
Salary Range: up to 2200 USD

Work Schedule: Monday - Friday, 9:00 AM to 5:00 PM (EST)

NOTE: INDEPENDENT CONTRACTOR POSITION

Company Overview:

Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions like Latin America, the Philippines, India, Pakistan, Bangladesh, and Africa with leading American companies. Discover a world of career possibilities with Sagan.

About the Company:

We represent a company that is a premier boutique wellness brand and a leader in contrast therapy, committed to enhancing the well-being of its clients. This company offers an unparalleled health and wellness experience grounded in scientific research by integrating infrared saunas, cold plunges, and vitamin-C showers in a luxurious private suite environment.

Currently, the company operates 35 corporate and franchised contrast therapy studios and expects to open 100 additional locations in the next 12 months across 30 states.

Position Overview:

The Junior Media Buyer will implement and optimize advertising campaigns on Meta platforms to maximize performance. This role focuses on creating, managing, and refining ad campaigns while analyzing performance data to achieve business objectives.

Key Responsibilities:

Campaign Setup & Management:

• Create and launch ad campaigns on Meta platforms using Meta Business Manager.
• Ensure accuracy in ad setup, targeting, and placements.

Ad Optimization:

• Monitor campaign performance daily to identify areas for improvement.
• Adjust targeting, ad creative, copy, campaign structure, and other parameters to optimize results.
• Conduct A/B testing to refine ad copy, visuals, and audience targeting.

Performance Analysis for Optimization:

• Review campaign data to identify trends and actionable insights.
• Use performance metrics (e.g., ROAS, CTR, CPL) to guide adjustments and improve outcomes.

Collaboration:

• Work closely with the Content Producer and Graphic Designer to ensure ad creatives align with campaign goals.
• Communicate optimization needs and performance updates with the Sr. Growth Marketing Manager.

Staying Updated:

• Keep up-to-date with Metas advertising platform updates, tools, and best practices to ensure campaigns remain competitive.

Qualifications:

• Hands-on experience implementing and optimizing ad campaigns on Meta platforms (Facebook and Instagram).
• Proficient in using Meta Business Manager and Ads Manager.
• Basic understanding of performance metrics like ROAS, CTR, CPL, and their application to campaign optimization.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
• Effective communication skills for collaboration and performance updates.

Nice-to-Haves:

• Familiarity with other advertising platforms (e.g., Google Ads, TikTok Ads).
• Experience with campaign troubleshooting and advanced A/B testing techniques.

Please note: To ensure prompt processing of your application, we kindly request that you submit your resume and an introductory video in English format.