Sr. Brand & Events Marketing Manager

About The Role

Localyze is looking for a highly motivated Sr. Brand & Events Marketing Manager to join our global team. This role will sit within our Growth organization. As a seasoned Brand & Events Marketing professional you will be responsible for establishing a household name for the Localyze brand through events and thought leadership by building a community for Global Mobility and HR professionals. 

In this role you will be responsible for increasing Localyze’s awareness and propelling its unique proposition through a 360 events program - from owned events to sponsored events, from in person to virtual -, thought leadership and advocacy. As a passionate Brand Marketing professional you will have the opportunity to shape the future of the program. You will work closely with the rest of the team across marketing, sales, customer success, product and the Founders to plan, execute and deliver ROI across brand channels. You are a strong project manager with the ability to manage competing priorities, budget, resources and external vendors and stakeholders. You will strategically align the Brand & Events program to meet business objectives from awareness to prospect building to opportunity conversion and customer retention.

You are a dynamic, entrepreneurial and passionate Marketer with a proven track record of executing high-impact global events and brand programs. You are not afraid to roll up your sleeves and get things done.

You will:

• Guardian of the brand and responsible for ensuring that Localyze’s unique vision and product are continuously elevated and, resonate with current & future customers, industry experts through events, thought leadership and advocacy.
• Build a robust global event marketing program for Localyze to support our brand awareness and Revenue goals. You will leverage inputs from across the business to do so.
• Responsible for the execution of owned & sponsored events, in person and virtual events.
• Prioritize, project manage and analyze budgets, target setting and success reporting across various programs.
• Collaborate with the rest of marketing to develop and execute targeted promotion, campaigns to increase brand & event visibility and drive qualified engagement.
• Partner with internal and external resources and partners for co-marketing, produce key content, collateral and program success.
• Manage end to end event management to promote, evangelize and follow-up with key audiences. This includes attending, overseeing and coordinating on site events where required to ensure a seamless experience.
• Collaborate closely with the rest of the teams to understand the value proposition, wider market opportunity and messaging to convey unique thought leadership at events to our target audiences.

About You

You’ll thrive in this role if you have:

• +6 years experience in brand marketing, events management, ideally in B2B.
• Excellent organizational and project management skills, with the ability to juggle several projects.
• A strong communicator with excellent writing & verbal skills is a must. 
• Passionate about creating unique, stand out messaging, storylines and ability to build relationships at all levels.
• Experience working with marketing automation and CRM systems (ex: HubSpot, Salesforce, Pardot, Zoom, ON24 or other).
• Strong understanding of performance KPIs, ability to demonstrate ROI.
• Ability to develop new programs, processes and optimize for scalability.  
• Entrepreneurial, curious and scrappy mentality with the ability to get stuff done.
• Experience working in global organizations and partnering with teams in multiple time zones, geographies and cultures.
• Previous experience in the global mobility, immigration, and/or HR Tech, B2B SaaS space a plus.
• Adaptable, positive attitude, good sense of humor a plus.