Assoicate Manager, Communications Planning

Division Information

The Home & Garden business unit of Spectrum Brands is based in St. Louis, Missouri with distribution, manufacturing and sales offices throughout the US and globe. We are a leading supplier of consumer products nationally for the home, lawn and garden, insect and weed control markets. We deliver groundbreaking products of exceptional value and top-notch quality to consumers with our well-recognized brands including Spectracide®, Hot Shot®, Cutter®, Repel®, Black Flag®, Garden Safe®, EcoLogic® and Liquid Fence®.

Job Summary

The Digital Connections Strategy, Associate Manager is responsible for collaborating with Brand Marketing and Commercial Operations teams to develop and implement strategic digital communications architecture that successfully engage consumers online and in the full funnel marketing landscape. This role reports into the Senior Manager, Digital Connections Strategy.

• Location preference is candidate be located in Greater St. Louis, MO. If remote, travel to St. Louis, MO is required 25-40%***
  
  

Primary Duties & Responsibilities

PROJECT MANAGEMENT: 35%

• Leading status meetings with cross functional teams to align on priority deliverables
• Create and manage to deliverable timelines, which may include issuing creative tickets and/or working in project management tools, like Trello
• Creating operational frameworks for cross functional teams to adopt (i.e. reporting templates, input briefs, timeline management system, content matrix, spec sheets, etc.).
  
  

PAID MEDIA CAMPAIGN STRATEGY, DEVELOPMENT & MEASUREMENT: 25%

• Facilitate and codevelop digital media strategy for Comm Ops at key periods (annual/campaign planning) or across key projects (new product launches) for Brand Marketing.
• Influence the development of Digital Communications / Comms Planning architecture across paid, owned, and earned media by pulling together the objectives across various teams (brand marketing, media activation, DCX and sales); Requires the ability to think of the downstream implications of various requests.
• Oversee collaboration with internal and external partners through the planning process to ensure media and creative excellence, strategic fit, and commercial viability. May require influencing briefs.
• Demand a high degree of collaboration internally, among the broader disciplinary teams (Brand, Media, and Analytics/Insights) and with the in-house creative agency (DCX) to ensure that the goals align with our capabilities and best practices
• Aligning Priority SKU with asset development
• Fostering cohesion between upper & lower funnel media & messaging
• Developing Reporting decks
  

CONTENT CREATION & PUBLICATION: 25%

• Work with DCX to write an internal template brief ensuring digital asset output is consistent with brand guidelines and overall look and feel of each brand.
• Coordinate asset creation process that resonates with the given consumer(s) and can be leveraged across multiple digital platforms.
• Coordinate asset hand-off from DCX to media teams
  
  

CONSUMER MANAGEMENT: 15%

• Ongoing evaluation of customer research, market conditions and competitor data that generate new ways of working or identify impactful media and creative work that our stakeholders adopt
• Translating market research into internal “briefs” for media, creative or brand consideration, within annual planning, incremental campaign planning, and/or ad hoc updates
• Lead workstreams in communications planning leveraging market segmentation, personas and customer journey mapping.
  
  

Education and Experience Profile

• Bachelor's degree in Communications, Marketing, or equivalent.
• 3+ years of experience in integrated marketing/media communications, digital marketing, brand and communications strategy, or equivalent field on client and/or agency-side.
• Individual contributor – leading and motivating cross-functional teams on a consumer-facing business.
• CPG and B2C experience is preferred.
  
  

Required Skills

• Ability to lead strategic thinking for integrated marketing communications plans with focus on digital and eCommerce media.
• Ability to ensure consistency and best practices across projects and business units, strong project management skills.
• Novice understanding of content creation and digital paid media, with Retail Media Network a bonus
• Excellent understanding of digital landscape and the metrics that drive value
• Experience working on cross functional teams to drive internal process and strategy alignment and improvement.
• Experience and comfortability with mining data
• Persuasive and confident communicator and presenter, excellent writing skills
• Internet abilities and Proficiency with Microsoft Office Suite.
• Flexible and proactive in taking on assignments, responsibilities and willingness to learn.
  
  

Work Environment

Working conditions are normal for a hybrid office environment (Tuesday-Thursday).

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Spectrum Brands is an Equal Employment Opportunity/Affirmative.