Marketing Operations Manager

Description

What We’re Looking For:

We are excited to announce our search for the next Marketing Operations Manager, responsible for spearheading core demand generation operations and strategy in the region. This pivotal role will focus on end-to-end campaign setup, target audience list segmentation based on Ideal Customer Profile, and tracking demand funnel performance across email creatives, lists, and landing pages. Additionally, the selected candidate will serve as the primary Marketo administrator, supporting programs, data initiatives, and integrations.

We’re seeking a detail-oriented problem solver, a quick learner, an empathetic communicator, and an individual adept at planning and resource management. Join our team and become part of a diverse community that highly values your unique contributions, empowering you to achieve remarkable success. Collaborate with us in crafting something truly extraordinary.

What You'll Do:

• Serve as the primary Marketo administrator and support resource for global demand generation teams, addressing Marketo and lead management process-related issues and initiatives.
• Execute and optimize Marketo campaigns, covering email template setup, landing page/form creation, campaign setup, testing, scheduling, and tracking.
• Assist in integrating technologies within the tech stack to enhance lead conversions and improve data hygiene, leveraging systems like 6sense, Wistia, and ON24.
• Manage the relationship between Marketo and Salesforce concerning lead flow/management, campaigns, data sync, and reporting.
• Monitor and uphold data quality within the Marketo database, collaborating with relevant stakeholders from other data sources.
• Identify opportunities for implementing operations and automation initiatives to enhance efficiency and productivity across all marketing functions continually.
• Foster close collaboration between Corporate Marketing, Marketing Operations, and Field Marketing to ensure consistent, standardized processes across teams.
• Cultivate and nurture strong relationships with internal stakeholders, facilitating seamless collaboration across regions and teams for integrated demand-generation campaigns.
• Proactively communicate with peers, managers, and leadership on plans, progress, and challenges.
• Stay abreast of the latest trends, technologies, and methodologies in email and nurture marketing, including global data privacy requirements and regulations.
• Support critical marketing operations initiatives and fulfill other marketing operations duties as necessary.
  
  

What You'll Bring:

• Bachelor’s degree or higher education level in Marketing or a related field.
• Over 5 years of hands-on experience with Marketo and Salesforce, ideally within a B2B environment, supporting full campaign and lead lifecycle management.
• Deep understanding of the technical relationship between a marketing automation platform and Salesforce, including data synchronization, field mapping, campaign configuration, and basic dashboard and reporting functionalities.
• Enthusiasm for marketing technology and the confidence to learn and manage new platforms as they emerge.
• Knowledge of email deliverability requirements and processes, along with a thorough understanding of data privacy regulations across regions.
• Strong problem-solving, analysis, prioritization, tactical execution, and planning skills, with exceptional attention to detail.
• Self-motivated individual with a continuous improvement mindset, constantly seeking opportunities to optimize processes.
• Proficient in managing multiple simultaneous projects with tight deadlines and defined targets within a fast-paced environment characterized by changing needs and priorities.
• Solid knowledge of integrated B2B Marketing, Account-Based Marketing, marketing technology ecosystems, and industry challenges.
• Collaborative mindset with a desire to contribute to a team environment; ability to effectively interface with diverse partners, influence without direct authority, and build strong relationships across teams.
• Strong verbal and written communication skills in English, enabling effective communication of complex business frameworks, processes, recommendations, and data to audiences across functions, teams, and organizational levels.
• The ability to legally work in the country of hire is required for this position.
  
  

What We Offer:

• Enjoy flexible paid time off options for enhanced work-life balance.
• Comprehensive health insurance tailored for you.
• Employee assistance programs cover mental health, legal, financial, wellness, and behaviour areas to ensure your overall well-being.
• Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.
• Energetic work environment with a hybrid work style, providing the balance you need.
• Benefit from our family leave program, which grows with your tenure at Meltwater.
• Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.
  
  

When You'll Join:

April 7th 2025

Our Story

The sky is the limit at Meltwater.

At Meltwater, we believe that when you have the right people in the right working environment, great things happen. Our best-in-class technology empowers our 27,000 customers around the world to analyze over a billion pieces of data each day and make better business decisions.

Our award-winning culture is our north star and drives everything we do – from striving to create an environment where all employees do their best work, to delivering customer value by continuously innovating our products — and making sure to celebrate our successes and have fun along the way.

We’re proud of our diverse team of 2,300+ employees in 50 locations across 25 countries around the world. No matter where you are, you’ll work with people who care about your success and get the support you need to reach your goals.

So, in a nutshell, that's Meltwater. We love working here, and we think you will too.

Equal Employment Opportunity Statement

Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment.

All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations.

Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.