Match score not available

Senior Manager - Marketing Operations

Remote:

Full Remote

Contract:

Full time

Experience:

Senior (5-10 years)

Work from:

United States

Offer summary

Qualifications:

Bachelor's degree in Marketing or related field, 2+ years experience in marketing operations, Proven expertise with Salesforce and Marketo, Knowledge of account-based marketing strategies.

Key responsabilities:

Execute account-based marketing strategies
Manage integration between Salesforce and Marketo
Implement lead scoring models and nurture programs
Develop analytics dashboards to track campaign performance

Mediaocean Large https://www.mediaocean.com/

1001 - 5000 Employees

See all jobs

Job description

Protected, Mediaocean's verification business, is revolutionizing ad verification in today's complex digital landscape. Leveraging advanced machine learning, AI, and a cutting-edge technology stack, Protected offers comprehensive services including fraud/IVT detection, brand suitability and safety, viewability, and other key metrics. This sophisticated approach not only enhances ad performance but also drives significant cost efficiencies for both buyers and sellers.

As an MRC-accredited and TAG-certified solution, Protected goes beyond traditional verification methods to provide deep insights into attention, quality, and brand safety. Their innovative strategies challenge industry norms, optimize verification practices, and streamline processes, particularly in programmatic and closed environments. These services, combined with our commitment to cost-effectiveness and robust support, has attracted Fortune 100 clients and positioned Protected as an exciting growth business within the established Mediaocean ecosystem.

Protected by Mediaocean is seeking a dynamic Senior Manager/Director to drive alignment between our marketing and sales initiatives while orchestrating sophisticated account-based marketing campaigns. This role will be instrumental in optimizing our marketing technology stack and creating seamless processes between sales and marketing operations, helping us continue to redefine the verification space.

What You Will Do

Execute account-based marketing (ABM) strategies targeting high-value brands and agencies within the AdTech ecosystem

Manage and optimize the integration between Salesforce and Marketo to ensure seamless lead management and accurate reporting

Design and implement lead scoring models, nurture programs, and attribution tracking across marketing and sales platforms

Collaborate with sales teams to define and optimize sales stages, processes, and handoff points for both advertiser and publisher focused initiatives

Create and manage targeted LinkedIn advertising campaigns to reach potential clients and decision-makers in the verification space

Utilize Seller Crowd and other prospecting tools to identify and engage key accounts

Develop and maintain sales and marketing analytics dashboards to track campaign performance and ROI

Define and document clear process workflows between marketing and sales teams

Monitor and optimize campaign performance across all channels, with a focus on LinkedIn advertising

Who You Are

Senior Manager: 2+ years of experience in marketing operations or similar role within AdTech

Director: 5+ years of experience in marketing operations or similar role within AdTech along with ability to manage content calendar for team

Proven experience with Salesforce and Marketo administration and integration

Deep understanding of account-based marketing strategies and best practices

Extensive experience with LinkedIn advertising and social selling

Strong analytical skills with the ability to derive insights from complex data sets

Experience in building and optimizing sales and marketing processes

Excellent project management and cross-functional collaboration skills

Thrives in fast-paced environments; excels in startup and international team settings

Marketo Certified Expert certification (Preferred)

Salesforce Administrator certification (Preferred)

Experience with Seller Crowd or similar prospecting tools (Preferred)

Deep experience with LinkedIn (Preferred)

Background in AdTech or digital advertising (Preferred)

Experience working with multiple sales teams or complex sales organizations (Preferred)

Why Mediaocean?

Work-Life Balance: Open Paid Time Off (PTO), Flexible schedule, Company holidays, 12 weeks of paid parental leave (after 6 months of employment)

Total Rewards: Competitive salary, Full benefits package starting on your first day, Referral bonuses, Recognition awards, 401(k) with company match, Company HSA contribution up to $2,400

Comprehensive Benefits: Medical/Dental/Vision/Pharmacy, Health Savings Account (HSA)/Flexible Spending Account (FSA), Mental health support, Life & Disability insurance, Family planning & fertility benefits, Pet insurance, Legal & ID theft protection, Retirement planning, Medicare assistance, Employee Assistance Program (EAP), Professional training/Tuition reimbursement

Wellness Focus: Eligible employees get up to 100% company paid annual subscriptions to Peloton, Maven Clinic, BetterUp Care, Walkingspree, Bikeshare (Divvy in Chicago/Citibike in New York), Wellness Seminars (physical, mental, financial, social) as well as opportunities to compete in companywide health challenges with prizes

Award-Winning Company Culture: Professional development with a dedicated Talent Development team, Employee Resource Groups (ERGs), Philanthropy & awareness programs, Mentorship programs, In-office and virtual events & celebrations, Various volunteer & donation opportunities, Innovative and collaborative work environment

If you are a motivated and experienced AdTech professional with a passion for driving results and building relationships, we want to hear from you! Apply now to join Protected Media and help us shape the future of advertising verification.