Head of Paid Social at Deep End Talent Strategies

Our client, TopDog Law, seeks a VP of Performance Marketing with current or recent IN HOUSE Meta ad budget responsibilities

About TopDog Law (TDL)

TopDog Law is revolutionizing legal marketing with a bold, outside-the-box approach. Founded in 2018 by James Helm, TopDog Law has seen massive growth with 200-300% year-over-year growth for the past two years. Our viral organic content and high-performing paid ads are setting the industry standard. This purple cow approach has made us a household name with millions. Backed by data-driven strategies and a relentless passion for connecting with clients, we’ve redefined what it means to succeed in the digital space as a legal brand. TopDog Law made its presence known in 2024, and we plan to lead the conversation as the #1 recognized legal brand moving forward.

Recognition That Speaks for Itself

TopDog Law was proudly ranked No. 187 on the Inc. 5000 list, recognizing us as one of the fastest-growing private companies in America. This accolade sends a clear message to the industry: we’re here, we’re thriving, and we’re just getting started.

Here’s why you’ll want to join the team:

• Extraordinary Growth Opportunities: Currently managing over $1M in monthly Meta campaign spending - solidifying our position as an industry leader.
• World-Class Creatives for Performance Marketers: True success starts with exceptional tools, and our in-house creative team is a world-class leader. We deliver high-converting creatives and endless opportunities to innovate, reimagine, and test new strategies in real time—setting the stage for you to shine with breakthrough results.
• Make a Real Impact:
  As the Head of Paid Social, you’ll lead our paid social strategy with a $30MM annual budget. Under the direction of our VP of Marketing, you’ll quarterback Meta campaigns, design high-impact strategies, and collaborate with our world-class creative and analytics teams to optimize performance and exceed KPIs. With the authority to make bold decisions, your work will drive meaningful growth and revolutionize how legal marketing connects with clients..
• Culture of Excellence:
  At TDL, we value big ideas, fearless innovation, and a commitment to flawless execution. You’ll join a team of entrepreneurs and marketing visionaries, working directly with leadership and the founder. With resources, support, and freedom to excel, we’re looking for someone eager to push boundaries and make an impact from day one.

About the Role

We’re looking for a Head of Paid Social to take charge of our paid media strategy, primarily focusing on Meta platforms. You’ll own the end-to-end execution of high-budget campaigns, analyze performance metrics, and continuously innovate to ensure we get the best results possible. This is a hands-on, high-visibility role with significant authority and responsibility. Flexible compensation and incentives commensurate with experience.

Key Responsibilities

• Own the Playbook: Lead the strategy, execution, and optimization of Meta campaigns, ensuring maximum ROI and achieving cost-per-acquisition (CPA) targets.
• Scale Big: Drive $30MM+ in annual ad spend across multiple states, legal case types, and platforms, including Google, TikTok, and YouTube.
• Optimize Performance: Analyze campaign performance, conduct A/B testing, and use advanced tools like Meta Ads Manager and Conversion API (CAPI) to refine targeting and bidding strategies.
• Shape the Funnel: Work closely with the executive team to optimize the client acquisition funnel and improve lead conversion rates.
• Innovate Continuously: Identify and test new ad formats, tools, and audience segments to stay ahead of industry trends.
• Be Hands-On: While this is a strategic role, you’ll also dive into campaign details, ensuring excellence at every level.

What We’re Looking For

• Experience: 8+ years in performance marketing with a proven track record of managing high-budget campaigns, specifically on Meta platforms.
• Expertise: Deep knowledge of Meta Ads Manager, audience segmentation, A/B testing, and scaling campaigns. Familiarity with other platforms like Google Ads, TikTok, and YouTube is a plus.
• Data-Driven: Strong analytical skills with a focus on interpreting campaign metrics (CPA, ROAS, CTR) and using data to drive decisions.
• Ownership: Someone who thrives in a high-growth environment and isn’t afraid to take the lead in making big decisions.
• Creativity Meets Execution: A mix of strategic thinking and hands-on execution. You can dream big and then roll up your sleeves to make it happen.

What We Offer

• Competitive Salary
• Comprehensive medical, dental, and vision insurance
• Company-paid life insurance
• 401(k) with company match
• Generous PTO and company holidays
• Remote work environment
• Professional development opportunities and access to industry-leading resources

Follow TDL on Social

Instagram: @topdoglaw

Facebook: @topdoglaw

YouTube: youtube.com/@topdog_law