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Digital Marketing Manager for a Dance Academy in Australia (Home Based Full Time)

Remote: 
Full Remote
Contract: 
Full time
Work from: 
Australia

Offer summary

Qualifications:

Proven experience in digital marketing., Strong knowledge of Google Ads and Meta., Experience with CRM systems like Active Campaign., Ability to create engaging ad content..

Key responsabilities:

  • Develop and implement marketing strategies.
  • Manage digital presence and local SEO.
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Job description

Digital Marketing Strategy & Execution

• Develop and implement marketing strategies to double student memberships within six months.

• Create and optimise engaging ad campaigns on Meta (Facebook/Instagram) and Google Ads, leveraging authentic dance content and student success stories.

• Manage the studio's digital presence, including Google My Business, website optimisation, and local SEO to enhance visibility.

• Set and track KPIs aligned with membership growth objectives.

Content & Creative

• Collaborate with dance instructors to create compelling ad creative showcasing teaching methodology and studio culture.

• Coordinate design and distribution of print materials, including flyers and brochures, for local advertising campaigns.

• Ensure consistent branding across all marketing channels and materials.

• Develop strategic messaging to generate urgency and excitement around programmes.

Lead Generation & CRM Management

• Oversee lead generation and nurturing through Active Campaign CRM.

• Implement and refine marketing automation workflows to maximise lead conversion.

• Track and analyse marketing metrics to enhance campaign performance and ROI.

• Execute strategic follow-up and sales processes to convert prospects into enrolled members.

• Build and maintain a robust pipeline to support membership growth targets.

Administrative Support

• Maintain organised digital and physical marketing assets.

• Manage daily marketing-related administrative tasks.

• Assist with basic studio operations when needed.

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Digital MarketingGoogle AdsMicrosoft Dynamics CRMSearch Engine OptimizationContent CreationLead GenerationMarketing AutomationSocial Media MarketingAnalyticsGraphic Design

Other Skills

  • Organizational Skills
  • Collaboration
Are you interested?

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