Digital Marketing Manager - B2B Technologies - AI Services (Remote, Lahore, PKR Salary)

Requirements:

• 5+ years of experience in a marketing role, with at least 2 years in a B2B technology/AI/services environment.
• Hands-on experience with lead generation tools and digital advertising platforms.
• Proven ability to create and manage engaging content.
• Strong analytical skills, and ability to interpret data and optimize campaigns.
• Excellent communication and project management skills.
• Experience working in small, agile teams with a proactive and collaborative mindset.

Responsibilities:

• Develop and execute a marketing plan that aligns with Horizon Digitals goals and growth targets.
• Identify new channels, opportunities, and partnerships to enhance our reach.
• Plan, execute, and optimize lead generation campaigns across digital platforms.
• Work with sales to qualify and nurture leads into opportunities.
• Manage marketing funnels, ensuring continuous improvement in conversion rates.
• Plan and oversee performance marketing campaigns on LinkedIn, Google Ads, and other relevant platforms.
• Monitor ad performance and budgets, adjusting strategies to ensure maximum ROI.
• Lead the creation of high-quality content (blogs, white papers, case studies, videos) to attract and engage target audiences.
• Ensure consistent messaging aligned with our brand values.
• Measure, analyze, and report on campaign performance and KPIs.
• Use data insights to improve marketing strategies and decision-making.
• Work closely with sales and delivery teams to align marketing efforts with business objectives.
• Manage relationships with external agencies or freelancers as needed.