Marketing Automation Specialist

What You'll Do:

lWe're seeking a data-driven Marketing Automation Specialist to orchestrate and optimize our client journey automation across multiple channels. This role will be pivotal in designing, implementing, and maintaining automated workflows that deliver precisely targeted messaging based on client journey stages, from initial contact through case resolution, ensuring a seamless and personalized experience across our digital touch points. Additionally:

• Design and implement comprehensive automation strategies across email, SMS, client portal, and other digital channels using HubSpot and related platforms
  
• Create and optimize stage-specific messaging for multi-touch nurture campaigns that guide potential clients through their legal journey
  
• Develop sophisticated segmentation strategies to ensure messaging relevance at each client stage
  
• Build targeted content workflows that adapt based on client behavior and case status
  
• Configure and manage integrations between HubSpot and other platforms in our tech stack
  
• Implement rigorous A/B and split testing methodologies to continuously improve campaign performance
  
• Maintain strict data hygiene practices and establish data quality protocols
  
• Analyze campaign metrics to drive data-backed decisions for optimization
  
• Create dynamic content strategies that adapt to different client stages and needs
  
• Ensure compliance with legal communication requirements and privacy regulations
  
• Manage database segmentation and maintain data quality standards
  
• Develop messaging matrices that align with different client journey stages

What You Need:

• Demonstrated expertise with HubSpot platform and relevant certifications
  
• Strong understanding of client journey stages and ability to craft appropriate messaging for each stage
  
• Experience in developing dynamic content strategies based on user behavior and journey stage
• Strong track record of maintaining data integrity and implementing data quality processes
  
• Proven experience in designing and executing A/B tests with statistical significance
  
• Experience with SMS marketing platforms and compliance requirements
  
• Strong understanding of email marketing best practices and deliverability
  
• Experience with client portal systems and integration management
  
• Strong analytical skills with ability to translate data into actionable insights
  
• Understanding of CRM systems and data management
  
• Knowledge of privacy regulations and communication compliance requirements

Preferred Qualifications:

• Experience with API integrations and workflow automation tools
  
• Background in customer journey mapping and optimization
  
• Understanding of legal client acquisition and retention processes

Technical Skills:

• HubSpot (Marketing Hub, CRM)
  
• Email marketing platforms
  
• SMS marketing platforms
  
• Marketing automation workflows
  
• Database management and data quality tools
  
• Analytics and reporting tools
  
• CRM systems
  
• Integration management
  
• A/B testing methodologies and statistical analysis
  
• Dynamic content creation and management

The Ideal Candidate Will:

• Excel at crafting stage-appropriate messaging that resonates with clients
  
• Understand the nuances of communication at different client journey stages
  
• Have a passion for data-driven decision making
  
• Understand the critical importance of data quality in automation
  
• Be experienced in designing and analyzing A/B tests to drive improvements
  
• Take a methodical approach to testing and optimization
  
• Be detail-oriented with a focus on accuracy and precision
  
• Have strong problem-solving abilities and analytical thinking
  
• Be able to translate complex data insights into actionable strategies

What You Get:

• A Great Role: Full-time position with opportunities to grow and contribute to impactful cases.
• Comprehensive Benefits: Dental, vision, and health insurance, plus supplemental insurance and paid time off.
• A Supportive Environment: Join a team that values collaboration, innovation, and your professional development.
• A Competitive Salary: $80-90k (dependent on experience)

Ready to advance your career and make a real difference? Apply now and become a vital part of our dedicated team!