SEO Manager

SEO Manager – Remote

Come make the world and accelerate your success. 

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:  
As a SEO Manager, you’ll be part of our E-Commerce team working as a remote employee. As an SEO Manager, you’ll be part of the Partner eCommerce team, reporting into the Sr. Project & Operations Manager. You will be responsible for leading the development and execution of our SEO strategy on our eCommerce platforms, including, but not limited to, the Amazon Marketplace. This role will focus on optimizing our product content to increase organic traffic, improve search rankings, and drive online sales You’ll get to:   

• Collaborate with Sales teams to develop and implement SEO strategies, focusing on product and category pages, to grow business on eCommerce platforms
• Research SEO keywords to optimize for maximum search visibility and results; Conduct in-depth competitor analysis and market research to identify opportunities for growth.
• Define and monitor KPI metrics to track the success of SEO initiatives to align with business goals
• Analyze Organic Search traffic across several websites, identifying opportunities for landing page optimization(s)
• Perform regular audits of content and recommend changes to website architecture, page speed and other technical factors to improve SEO performance.
• Implement recommended SEO optimizations in Salsify, Shopify and/or Sales Force Commerce Cloud
• Identify and resolve technical issues, such as broken links, crawl errors and site speed optimization. Work with developers to implement schema markup, mobile responsiveness, and other SEO-friendly practices.
• Collaborate with content team to ensure SEO best practices are incorporated into product descriptions, blog posts, and marketing materials.
• Use tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs to monitor organic traffic, rankings, and other key metrics.
• Pioneer new ways of working and processes to streamline and continue to build out the SEO function.
• Generate regular reports on SEO performance and present insights to stakeholders.
• Adjust strategies based on data analysis and evolving search engine algorithms.

The Person:  
You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:  

• Bachelor’s degree in Marketing, Business, or related field required
• 3-5 years of experience in SEO management and exceptional understanding of best practices; Experience using tools such as Amazon Vendor Central Reporting, Google Analytics, Google Search Console, SEMrush, or Ahrefs preferred.
• Experience with CMS platforms (e.g., Vendor Central).
• Proficiency in content performance tools like Google Analytics, SEMrush, or Ahrefs.
• Exceptional writing, editing, and proofreading skills.
• Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
• Well-developed analytical skills and great attention to detail.
• Demonstrated success in problem solving with creative outcomes.
• Ability to expand skills and take on additional responsibility in the future.
• Assertive, organized and strong follow-through.

The Details: 
You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:  
We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to: 

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths. 
• Learn: Have access to a wealth of learning resources, including our digital learning portal. 
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices. 

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

#LI-CE1 
#LI-Remote

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. 

Benefits & Perks

You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at accommodations@sbdinc.com.  Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

Know Your Rights: Workplace discrimination is illegal (eeoc.gov)