Product Marketing Director (Remote)

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WHO WE ARE

Tealium is the most trusted and world’s largest independent customer data platform. Tealium connects customer data – spanning web, mobile, offline, and IoT devices — so brands can connect with their customers. Tealium’s turnkey integration ecosystem supports more than 1,300 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure. 

WHAT WE ARE LOOKING FOR

Tealium is seeking a dynamic and strategic Product Marketing Director to drive our market leadership in the data infrastructure, customer data platform space in MarTech. In this high-impact role, you will lead efforts to educate and engage the global market on Tealium’s cutting-edge products, crafting compelling narratives that resonate with prospects and customers alike.

You’ll collaborate closely with sales leaders and cross-functional teams, including product management and customer success, to design and execute a customer-centric strategy that drives market share growth and maximizes revenue opportunities.

This position is fully remote and reports to the VP, Product Marketing.

YOUR DAY TO DAY

• Collaborate with Product Management to shape roadmap priorities and lead go-to-market (GTM) strategies for our Customer Data Hub products.

• Partner with the other product marketers and marketing teams on campaigns, programs, product launches and customer event support. 

• Act as a passionate Evangelist and Subject Matter Expert (SME) for Tealium products, partnering with cross-functional teams to create compelling content such as demos, product showcase videos, blog posts, ebooks, podcasts, and more.

• Become a competitive landscape expert, providing actionable insights and strategies to empower customer-facing teams to effectively compete and win against key competitors.

• Champion the voice of the customer, transforming insights into actionable plans, impactful messaging, and seamless execution across the organization.

• Create positioning and messaging frameworks for our products that uniquely showcase value narratives and outcomes. 

• Define market opportunities and initiatives based on a deep understanding of the overall MarTech landscape, specific to the needs of enterprise and commercial customers.

• Partner and create collateral and sales tools, including presentations, messaging, white papers, data sheets, videos, competitive insight, market research, and more.

• Drive brand awareness and establish Tealium as a leading data solution by providing expertise at events, analyst briefings, and webinars while conducting strategic market analysis through research, interviews, and collaboration with key stakeholders.

• Collaborate with Sales Enablement and Customer Success to train teams on product updates, market insights, competitive data, research, and customer use cases.

WHAT YOU BRING TO TEALIUM

• 6+ years of experience in product marketing, preferably within the B2B/SaaS, MarTech, or customer data platform industries.

• Strong knowledge of the customer data platform (CDP) and MarTech landscape, including trends, competitors, and market dynamics.

• A history of driving measurable results through marketing strategies, product launches, and go-to-market initiatives.

• Strong analytical skills with the ability to interpret market data, customer insights, and performance metrics to inform decisions.

• Expertise in developing clear and compelling messaging frameworks that resonate with target audiences.

• Exceptional storytelling and presentation skills to articulate Tealium’s value proposition to both technical and non-technical audiences.

• Proficiency in planning and executing successful product launches, including positioning, competitive analysis, and sales enablement.

• Experience designing strategies that directly influence pipeline growth, market share, and revenue generation.

• Familiarity with tools like Salesforce, Marketo, or other marketing automation and CRM platforms.

WAGE TRANSPARENCY

In many U.S. states, employers are required to include a pay range for posted positions. Although this isn't a requirement in every state, communicating transparently is a cornerstone of our operations at Tealium, and we believe in making this information available to all applicants.

The U.S. pay range for this full-time position is listed below, however, base pay offered may vary depending on job-related knowledge, skills, and experience. In addition to a competitive base salary, this position is eligible for a robust benefits package that includes the following:

• Employees are eligible to receive an annual bonus and stock options. 

• Employees and their families are eligible for medical, dental, vision,  life, and disability insurance. 

• Employees have the option to enroll in our 401k plan and are eligible to receive contributions for company matching.

• Employees are eligible for flexible paid time-off and extended paid parental leave. 

• We offer 11 paid holidays annually with an additional Healium Be-Well break for most employees.

• We offer 15 hours of paid work time for volunteer activities and programs. 

• Our sick leave accrual is the following for our employees:

  • Exempt CA employees (not including San Francisco) including NY : accrue 40 hours each year. Unused sick leave carries over into the next year. Employees cannot exceed 80 hours in a given year.

  • Exempt Non - CA employees (not including NY) including SF: Accrue 1 hour every 30 hours worked. Cannot exceed 180 hours in the calendar year.

  • Non-Exempt: accrue 1 hour every 30 hours worked. Unused carries over to the next year. Not to exceed 108 hours in a calendar year.

An overview of our benefits and perks can be found on our careers page, https://tealium.com/careers/.  Additional details regarding the benefits package will be provided during your interview process.  

Compensation Range: $160,000 - $200,000 Base + Variable 

WHY YOU WANT TO WORK HERE

At Tealium,  we don’t just offer the ordinary, we provide the extraordinary: 

• Tealium WOWs (Ways of Work), our award winning culture is how with think, act and connect together at Tealium
• Mosaic, our commitment to diversity, equity and inclusion is grounded in our mosaic of diverse perspectives and shared belonging as we live in work across the US and in nearly 20 countries
• Tealium Cares, to promote caring in our communities, 15 hours of paid work time for volunteer activities and programs is offered annually
• Tealium Connects (remote-first working), enabling many of us to choose where we do our best work and offering new hire stipends to assist with purchasing things we need to support a successful home office environment
• Tealium Ownership, share in the success of Tealium by becoming an owner of Tealium beginning with new hire equity grants 
• Tealium Time, paid time-off policy to offer flexibility to take time when needed and robust leave programs, including extended paid parental leave and company holidays
• Healium, health and wellness programs to help us be our best selves in the experiences of health, physical, mental, social, and even financial well-being and wellness
• Tealium LIFT (Learning is Facilitated at Tealium), offering a myriad of professional development opportunities with over 6,000 courses available on demand to best-in-class manager and leadership development programs
• Health and Related Benefits Programs, offering market competitive benefits programs

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