FREELANCE - SENIOR PERFORMANCE MARKETING CONSULTANT (M/W)

WHO WE ARE

DLG (Digital Luxury Group) is an international agency with offices in Geneva, Shanghai, and New York that offers social media, e-commerce, CRM, consulting, and creative services to luxury brands. It has developed a unique expertise in defining and implementing impactful digital strategies targeting sophisticated consumers through technological know-how, creativity, and luxury savoir-faire. DLG is also the publisher of Luxury Society, a trusted intelligence resource for luxury executives.

WHAT YOUR DAY TO DAY LOOKS LIKE

With the support of the Account Manager and other Experts based in Geneva, you will manage multiple projects (e.g., digital media campaigns, UX optimization, data, and analytics, etc.) to ensure these are on track, optimized correctly, and delivering the KPIs expected.

IMPORTANT ELEMENTS ALLOCATION PER WEEK

• Estimated allocation per week: between 2-3 days a week, from January to December 2025
• Location: can be located anywhere along the CET timezone
• Freelancer / independent status

As part of your primary missions, you will

• Lead the strategic planning and execution for high-profile or larger clients
• Develop, present, and implement comprehensive performance strategies that align with the client’s broader business goals.
• Manage and optimize media plans across multiple performance channels (Paid search, SEO, Display, Paid Social)
• Analyze data from performance dashboards and reporting tools, identifying trends and key areas for improvement, making strategic adjustments in real-time to maximize performance.
• Develop hypotheses and perform A/B (or multivariate) testing to recommend optimizations across campaigns and website
• Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance

WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE

• Have at least 6 years of experience in a similar position or in SEO/SEA / Social Media Campaign / Growth Hacking/Conversion Rate Optimisation
• Have experience working in a Marketing Agency or in an entrepreneurial environment 
• Be able to think outside the box to bring innovative solutions to our clients
• Have an understanding of HNWI audiences is a plus
• Have excellent organizational and communication skills, including attention to details
• Be proficient with tools such as Google Analytics, Google Ads, Meta, Teads, Looker Studio, Google Search Console, Excel
• Have a strong  understanding of agency processes
• Speak & write in English fluently
• Speak & write in French fluently