Paid Media Specialist - (HR30966DE)

Job Title: Paid Media Specialist
Location: Remote (CST Time zone)
Salary Range: up to 3000 USD

Work Schedule: Monday - Friday, 8:00 AM to 5:00 PM (CST)

NOTE: INDEPENDENT CONTRACTOR POSITION

Company Overview:

Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions like Latin America, the Philippines, India, Pakistan, Bangladesh, and Africa with leading American companies. Discover a world of career possibilities with Sagan.

About the Company:

Sagan represents a forward-thinking marketing agency specializing in data-driven advertising strategies designed to deliver measurable results for a diverse client portfolio. With a focus on innovation, collaboration, and precision, the company is committed to creating impactful campaigns that drive growth for its clients.

Position Overview:

The Paid Media Specialist will develop, manage, and optimize client campaigns across search, social, display, and video advertising platforms. This role requires significant expertise in managing local B2C service campaigns and tailoring strategies for businesses with modest budgets and focused goals. A strong understanding of local markets, quality control, and campaign optimization is essential.
Key Responsibilities:

Google Advertising:

• Build, manage, and optimize campaigns using Google Ads, YouTube, and Display platforms.
• Implement tailored strategies to achieve campaign-specific goals for local B2C service businesses.

Social Media Advertising:

• Build & Optimize Meta Ads campaigns.
• Collaborate on creative development central to impactful campaigns.

Marketing Strategy & Analysis:

• Apply insights into human buying behavior to inform marketing strategies.
• Develop compelling marketing copy and analyze campaign performance to recommend optimizations.

Quality Control:

• Ensure campaigns adhere to best practices and organizational standards.
• Document and refine processes for campaign creation, monitoring, and analysis.

Qualifications:

• Proficiency in Google Ads, Google Analytics, and Google Tag Manager.
• Strong experience with Meta Ads and similar platforms.
• Proven track record working with local B2C service businesses, managing ad budgets between $1,500$5,000/month.
• Strategic thinking with the ability to tailor campaigns to specific goals.
• High attention to detail and quality control.

Nice to Haves:

• Experience with platforms like Microsoft Ads, NextDoor, or programmatic display.
• Familiarity with WordPress and Canva for visual content creation.
• Background in medical or dental marketing.

Please note: To ensure prompt processing of your application, we kindly request that you submit your resume and an introductory video in English format.