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The Growth Marketing Manager for the Residential Market is responsible for driving the strategic direction and execution of marketing initiatives within the ServiceTitan Residential Market. This market encompasses core trades such as HVAC, Electrical, and Plumbing, as well as ServiceTitan's newest expansion industries including Exteriors and Roofing. The Market Manager will work cross-functionally with the Center of Excellence execution teams and beyond to ensure alignment and execution of marketing strategies, driving both customer acquisition and engagement in these key industries. This role will oversee market performance, enhance brand awareness, and collaborate across teams to hit our marketing/pipeline goals.
What you’ll do:
Strategic Planning: Help develop marketing strategies for the Residential Market, focusing on the core trades (HVAC, Electrical, Plumbing) and new trade opportunities such as Roofing segment. The strategies will focus on customer acquisition and market share.
Execution and Performance: Contribute to the oversight of marketing initiatives for the Residential Market, ensuring tactics are executed effectively across all channels. Monitor and report on the success of these campaigns against KPIs.
Cross-Functional Collaboration: Serve as the primary liaison between various teams, including sales, product development, customer success, and marketing. Ensure cohesive execution of strategies for both core trades and new trade expansion.
Performance Metrics: Establish and track key performance indicators (KPIs) for initiatives within the Residential Market. Provide regular reports and actionable insights on market performance, customer engagement, and campaign effectiveness.
Team Leadership: Lead and mentor cross-functional teams that contribute to the Residential Market's success. Foster a collaborative culture to achieve market-specific objectives.
Communicate Results: Lead cross-functional meetings and presentations, clearly communicating strategy, results, and opportunities to various stakeholders, including executives like a GM, ensuring alignment and driving decisions that impact business outcomes.
What you’ll bring:
Experience working with xDR (MDR/SDR/BDR) sales development teams to drive marketing and sales alignment preferred.
Ability to lead by influence, especially working cross-functionally with sales and marketing leaders to achieve market goals.
Strong analytical and problem-solving skills, including the ability to use appropriate measurement approaches to analyze data, generate insights, and drive business decisions.
Demonstrated ability to prioritize activities effectively, focusing on the critical few, while communicating and aligning conflicting priorities and proposing solutions.
Entrepreneurial “test & learn” mindset with a track record of innovation; ability to move and pivot quickly in response to changing market conditions.
Clear communication skills to report results and learnings in a way that allows all partners to benefit and see ongoing opportunities within their channels.
Preferred qualifications:
5 years of business experience analyzing complex problems with proven results in influencing business outcomes.
3+ years of marketing experience, ideally in growth-stage company environments.
B2B SaaS experience preferred and strong familiarity with inbound demand generation funnels.
Be Human With Us:
Being human isn’t about checking every box on a list. It’s about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway. We need amazing people like you to help us challenge the conventional and think differently about the problems that we’re solving. We’re in this together. Come be human, with us.
When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:
Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more.
Holistic health and wellness benefits: Company-paid medical, dental, and vision for you and your dependents, RSP match, and 24/7 virtual healthcare.
Support for Titans at all stages of life: Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, financial planning tools, and more.
At ServiceTitan, we celebrate individuality and uniqueness. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We strongly encourage people from underrepresented groups to apply. We do not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.
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