TA Marketing & Events Manager

Job Description

The Talent Acquisition (TA) Marketing & Events Manager creates and manages multi-channel recruitment marketing tactics that attract, engage, and retain a diverse talent pool supporting Stride’s recruitment objectives. This role demands a high level of initiative, organization, and the ability to think strategically while also being highly tactical. A balanced understanding of general marketing principles and project management is essential.

K12, a Stride Company, believes in Education for ANY ONE. We provide families an online option for a high-quality, personalized education experience. Students can thrive, find their passion, and learn in an environment that encourages discovery at their own pace. In support of this, we are committed to creating and maintaining a culture of inclusion and diversity where our employees are passionate about serving students and families, treat one another and customers with respect, challenge each other to innovate and always strive to do better.

Stride is a community of passionate leaders. Whether teachers, engineers, curriculum writers, or financial managers — whatever your expertise or role, we all work to empower futures through learning. And changing the trajectory of learning itself is one of our greatest missions. Join us in developing more effective ways to learn and helping learners build the skills and confidence they need to make their way forward in life.

ESSENTIAL FUNCTIONS:

Content Development & Execution

• Utilize storytelling to craft and execute engaging content about the company’s culture, employee experiences, career opportunities and events.

• Develop and manage an on-brand content library and publishing calendar that ensures regular and relevant updates across channels such as social media, job boards, networking groups, newsletters and internal sites.

• Collaborate closely with the Talent Acquisition (TA) and People Experience (PX) teams, as well as other stakeholders, to gather insights, secure buy-in, and execute talent marketing initiatives.

Events Management

• Organize Stride’s participation in external recruitment events (both virtual and in-person), maximizing opportunities to create diverse talent pools and continuously build, nurture and engage our Talent Community.

• Conceptualize, develop, and plan engaging Stride-hosted recruitment events and webinars aimed at prospective candidates.

• Own and manage the TA swag strategy and inventory for in-person events.

• Collaborate with key stakeholders, teams, and leadership to execute and deliver on the overall event strategy.

Operational Effectiveness

• Measure, analyze, and report on the effectiveness of events and marketing campaigns, using data insights to refine and optimize ongoing efforts.

• Effectively utilize Beamery, our candidate relationship management (CRM) system, to regularly engage general contacts and talent community members.

• Provide training, tools, and resources to TA partners on talent acquisition marketing trends and best practices.

• Regularly research and analyze competitors in terms of recruitment marketing, events management, and talent community engagement to benchmark and improve our tactics.

Supervisory Responsibilities: This position has no formal supervisory responsibilities.

REQUIRED QUALIFICATIONS:

• Bachelor’s degree in human resources, communications, marketing or a related field AND 3 years of experience including digital marketing, communications, and project management; or equivalent combination of education and experience

• Experience with CRM systems and marketing automation tools, preferably Beamery and Hootsuite

• Proficiency in graphic design using platforms such as Canva to create various assets

• Strong attention to detail with keen sense of design aesthetics

• Excellent communication, analytical and organizational skills with ability to manage multiple projects

• Proven ability to work collaboratively and build strong relationships with key stakeholders

• Intermediate level expertise in MS Office applications combined with strong technical aptitude for new tools and systems

COMPENSATION & BENEFITS: Stride, Inc. considers a person’s education, experience, and qualifications, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee’s salary level.  Salaries will differ based on these factors, the position’s level and expected contribution, and the employee’s benefits elections.  Offers will typically be in the bottom half of the range. 

We anticipate the salary range to be $45,516.75 to $ 98,156.40. Eligible employees may receive a bonus.  This salary is not guaranteed, as an individual’s compensation can vary based on several factors.  These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Stride offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off. 

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is “at-will” as governed by the law of the state where the employee works. It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This is a home-based position.

Job Type

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is “at-will” as governed by the law of the state where the employee works.  It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age, or genetics, or any other characteristic protected by law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)