At WithSecure™, we protect businesses all over the world. Our SaaS solutions safeguard against modern cyber threats, and our innovative Co-security approach reflects our belief that true protection requires collaboration and shared expertise. No one can solve every cyber security problem alone. Our vision is to become Europe’s flagship in cyber security. Every day, our talented teams work to prevent cyber extortion, secure critical infrastructure, and prevent misuse of sensitive data. At WithSecure, it’s our people who make us exceptional – a diverse community that values passion, purpose, and a commitment to workplace well-being. If you’re ready to make an impact with a company that’s transforming cybersecurity, we’d love to hear from you.
Join our team as a Partner Marketing Manager based in Finland and be part of a company that values work-life balance, innovation, and a family-friendly culture. We are looking for a highly motivated and detail-oriented individual with a passion for partner marketing to join our team.
As a Partner Marketing Manager, you will enjoy the flexibility and autonomy to design your own schedule, allowing you to balance your work and personal life seamlessly. In this role, you will be responsible for growing our business by driving demand for our products and services through and with our partners, leveraging automation to maximize results.
You will also manage, optimize, and take our Partner Relationship Management (PRM) system to market. This involves ensuring our PRM platform meets the needs of internal teams and channel partners, enabling seamless collaboration, automation, streamlined operations, and effective partner engagement.
Digital marketing skills are essential for this role. A strong understanding of opportunities in digital channels is key, as we help our partners leverage these channels effectively in their marketing efforts—both to and with partners.
Success in this role requires strong organizational skills and the ability to manage multiple stakeholders simultaneously. To support you, we provide project management tools and other resources to help you excel.
If you're ready to thrive both professionally and personally while making an impact in partner marketing, we’d love to hear from you!
Key Responsibilities
Partner Marketing & PRM Market Strategy:
- Develop and implement multi-channel marketing programs to drive pipeline growth and generate high-quality leads.
- Plan, automate, execute and manage demand generation campaigns within the system to enhance the partner experience.
- Configure, maintain, and optimize the PRM system to ensure alignment with business goals and partner needs.
- Act as the primary point of contact for system-related issues, enhancements, and updates.
- Develop and execute a go-to-market strategy to onboard partners.
- Track KPIs, collect feedback, monitor partner activity, analyze campaign effectiveness to generate insights and optimize programs to maximize ROI and conversion rates to improve partner success.
Collaboration With Stakeholders
- Cultivate relationships with new and existing partners to drive retention and sales success.
- Align demand generation strategies with sales objectives, work closely with the sales team to nurture leads, and engage channel partners to amplify campaign reach.
- Work closely with sales and marketing to support cross-functional goals and to implement co-branding, campaigns, local marketing activities and lead distribution via the platform.
- Serve as the liaison between WithSecure and the PRM system vendor for troubleshooting, updates, and feature requests.
What are we looking for?
Qualifications & Experience
- Confident in managing PRM, CRM, or similar systems (e.g. Zift One, MindMatrix, Salesforce, HubSpot) and comfortable with its solution processes.
- Experience working in partner/channel management, sales, or a related field is a strong plus.
- Experience in marketing automation processes is a plus.
- Knowledge about the cyber security field will help you be more effective quicker.
Technical Skills
- Proficiency in PRM platforms and familiarity with CRM integration.
- Strong understanding of workflows, reporting, and system configuration.
- (Basic knowledge of APIs and data integration is a plus)
Other
- Excellent English communication and interpersonal skills to collaborate with partners and internal stakeholders.
- Organized with attention to detail, a problem-solving mindset and the ability to work independently and collaboratively.
- A growth mindset and passion for achieving results and exceeding goals.
- Cultural awareness and international experience are essential for effectively building and fostering cross-cultural relationships and collaboration.
What Will You Get From Us
In this role, you will have the opportunity to leverage your emotional intelligence to understand and meet the needs of our partners, leading to increased sales and customer satisfaction. Your ability to connect with others will be essential in delivering exceptional service and achieving sales targets.
If you have an interest in technology, enjoy building relationships, spending your day with different people, and have social intelligence, this role is a great fit for you. Our sales team values the ability to connect with clients on a personal level and build long-lasting relationships that drive success.
If you are looking for a challenging, yet rewarding opportunity that offers flexibility, autonomy, and a commitment to work-life balance, we want to hear from you. Apply now to join our team and take your career to the next level.
