Department: Marketing
Location: Germany (hybrid/remote)
Compensation: €55,800 - €70,000 / year
Description
🚀
Your role
As our first Demand Generation Manager, you'll be the powerhouse behind attracting, engaging, and converting high-quality leads!
This multifaceted role puts you at the intersection of Performance Marketing, SEO, Content Strategy, and Event Management, allowing you to flex your skills across various channels and tactics.
In our fast-paced team, you'll craft campaigns that don't just hit targets — they spark conversations and drive real growth. Whether it's optimizing ads, managing webinars, or turning SEO insights into action, your impact will be tangible, and your ideas will shape how we grow and scale.
If you're ready to wear multiple hats in marketing and thrive on creating measurable results, this is your stage!
🤓 Our product
Our software enables cloud-based collaboration among electronics designers, manufacturers, distributors, and suppliers in the trillion-dollar electronics industry. Rather than digitizing individual processes in isolation, we enable all stakeholders to collaborate seamlessly and in real time within the Luminovo platform.
🏡 Work setup
You can join our team remotely, or in an on-site/hybrid setup close to our HQ in Munich. Please note that either way, there will be instances where travel is required (industry events, customer meetings, team events). Travel expenses will of course be covered by us.
🤓
Whom you'll be working with
- Mark, our Head of Marketing and your Manager
- Laura and Nils, your peers in the Marketing Team
- Iva, our Revenue Operations Manager
- Sebastian and Timon, our Founders
- Patrick and Inga, just to name a few Luminerds from our Sales Team
- Our Product Team, to fully understand our product roadmap, potential constraints, and share product-related customer feedback
🎯 Key Responsibilities
- Performance marketing
- Strategize, execute, and refine campaigns across Google Ads, LinkedIn Ads, and niche platforms like Capterra.
- Establish a data-driven approach to monitor and optimize CPC, CPL, and conversion rates.
- SEO & content strategy
- Manage our external SEO agency, conduct keyword research, optimize onpage/offpage SEO, and collaborate closely with our Content Manager for SEO-focused content.
- Optimize the website and landing pages to create seamless, high-converting user experiences that drive demand and engagement.
- Email marketing campaigns
- Design and manage nurture campaigns, newsletters, and retargeting efforts to engage leads throughout the funnel.
- Regularly analyze and report on email campaign performance for actionable insights.
- Event strategy & execution
- Oversee the planning and management of trade shows, conferences, and own offline and online events.
- Webinars as a growth channel
- Build webinars into a consistent lead generation channel, optimizing their promotion and execution to deliver high engagement.
🤓 Skills, Knowledge, And Expertise
- Proven track record [real work experience] in demand generation for B2B SaaS
- Expertise in:
- Performance marketing [Google Ads, LinkedIn Ads, PPC networks]
- SEO [keyword research, optimization strategies]
- Marketing automation and leveraging AI tools
- Proficiency in Marketing tools like
- Google Analytics,
- LinkedIn Campaign Manager,
- Hubspot, and more.
- Strong analytical skills and experience working with KPIs like CAC, LTV, and conversion rates.
- Bilingual proficiency in 🇩🇪 German and 🇬🇧 English is a must for this role.
- Experience in event and webinar management is a plus.
🤝 What We Promise
- 🧠 We greatly value psychological safety and honest feedback. We always expect you to speak up and share your ideas about what we can improve within the company, and take these views to heart.
- 💬 We do routine 1:1's with your supervisor, retrospectives, and insight hours to make sure we are constantly getting better at what we do, all while fostering employee mental health and wellbeing.
- 💡 Personal development is something strongly encouraged by Luminovo, so there are no fixed budgets when it comes to things that will further your personal growth (education, trainings etc.), just ask and we usually say yes!
- 🤸 We offer a flexible working environment, we appreciate everyone's time and preferred ideal setup in terms of working hours.
- 🌍 We offer fully remote working (our only requirement for remote working is that you are within +/-2 hours of CET). Our Luminerds work from Amsterdam, Nairobi, Verona, Berlin, Cologne, Munich, …
- 👶 When it comes to our take on parent support, Luminovo happily contributes to the childcare costs of Luminerds.
- 💸 We're excited to revolutionize the electronics industry – and we want you to be too. That's why all full-time Luminerds receive strong and fair stock option packages. We also support you in finding your perfect (remote) set-up.
💸 Compensation
We want to offer compensation that aligns with industry standards. To maintain a transparent and fair approach to compensation, the salary ranges for all positions are determined based on market benchmarks and a comprehensive leveling framework.
For this role, German salary ranges from
€55,800 to
€70,000, depending on the leveling we'll establish with you throughout the hiring process. This range might differ in other countries within our +/- 2h time zone remote work area.
