Digital Marketing Specialist (ZR_19142_JOB)

This is a remote position.

Role Name: Digital Marketing Specialist

Schedule:

• Part-time: Monday-Thursday, 9:00 AM - 2:00 PM
  

Client Timezone: US Eastern Time

Client Overview

Join a dynamic personal development and relationship coaching enterprise that’s revolutionizing how people approach relationships and self-growth. This innovative company offers transformative online courses, engaging presentations, and published materials that help individuals master the art of building and maintaining healthy relationships. With a strong social media presence and commitment to empowering others, this organization is poised for explosive growth in the digital education space.

Job Description

We’re seeking a talented Digital Marketing & Sales Development Specialist to drive growth through innovative marketing automation and sales strategies. In this role, you’ll have the exciting opportunity to shape and execute digital marketing campaigns, manage social media presence, and implement automated sales funnels that convert leads into course participants. You’ll work directly with course materials and content that transforms lives, while utilizing your creative marketing skills to reach and impact a broader audience.

Responsibilities

• Design and implement comprehensive digital marketing strategies across multiple social media platforms
  
• Create and optimize marketing automation funnels to drive consistent course sales
  
• Develop and execute lead generation campaigns that attract qualified prospects
  
• Manage and enhance social media presence through engaging content creation and community engagement
  
• Monitor and analyze marketing metrics to optimize campaign performance
  
• Promote educational products including online courses, presentations, and books through various digital channels
  
• Execute sales strategies to convert leads into course participants
  
• Implement and maintain CRM systems for effective lead management
  

Requirements

• Proven experience in digital marketing and social media management
  
• Strong understanding of marketing automation tools and techniques
  
• Demonstrated ability to generate and nurture leads
  
• Experience with sales development and conversion strategies
  
• Excellent written and verbal communication skills
  
• Proficiency in social media marketing tools (e.g., Hootsuite, Buffer)
  
• Knowledge of CRM systems and marketing automation platforms
  

Preferred Qualifications:

• Creative approach to marketing strategy development
  
• Strong digital marketing technical skills
  
• Demonstrated ability to work independently and manage time effectively
  
• Experience in the personal development or education sector
  
• Track record of successful lead generation campaigns
  
• Familiarity with online course promotion and sales