Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role

We are looking for a passionate Marketing Operations professional to join our talented EU Marketing team. This role is for a ‘leader-operator’, someone who can offer both strategic consulting to support the execution of marketing campaigns owned by the field marketing team, and continuously improve the automation process across areas such as campaign creation, testing, nurturing, scoring, and performance analytics. We are looking for an expert in Marketo marketing automation to segment our target prospects and ensure Veeva communications are sent to the right person at the right time, enabling teams with data-driven insights that make them better marketers.

This is a huge opportunity to help enable a Vertical SaaS marketing team with technology, processes, and best practices to optimize marketing campaign performance and buyer experience. The ideal candidate must have proven working knowledge of CRM and marketing automation best practices and marketing analytics.

What You'll Do

Produce quarterly, high-quality campaign analyses and identify trends that provide early insights with the goal of improving ABM, event, and digital campaign performance across the EU

Establish a semi-annual marketing automation trend and best practices communication to optimize channel outreach, program conversions, and overall target database engagement

Partner with regional marketing leaders to translate marketing data into actionable insights to help drive continuous performance improvements

Be regarded as the in-house expert consultant for our EU team to create optimized campaign journeys, enhanced nurture programs, and persona-focused segmentation

Develop a library of training content for marketing automation topics such as persona-based data segmentation, Pardot engagement studio best practices, and email testing

Deliver quarterly campaign performance metrics and provide proactive recommendations for maximizing account engagement, opportunity creation, campaign influence, and marketing spend optimization

Produce Veeva Summit event reporting and be fully capable of providing weekly and post-event analytics to both operational and executive-level audiences

Requirements

5+ years of experience in supporting global campaign deployment and optimization with a strong understanding of key concepts, including campaign planning, execution, testing, and metrics within a B2B enterprise software environment

Demonstrates a strong ability to think through marketing operations strategies with the team and enable them to execute with speed

CRM and Marketo (or equivalent) proven working knowledge/certification required

Persona-focused database segmentation and augmentation expertise

Strong Excel expertise

Ability to build relationships working in a cross-functional global environment

Possesses proven data manipulation and analytical capabilities designed to translate raw marketing data into performance improvement insights and can communicate related recommendations through storytelling that drives impactful and measurable change

Critical thinking, attention to detail, and problem-solving skills required

Hands-on, strong team player with a positive attitude and excellent oral and written English communication skills

Ability to own and deliver on multiple strategic projects under aggressive timelines within a multinational matrixed team structure

Proven ability to excel in a dynamic environment

Bachelor's degree required

Nice to Have

Analytics platform (Tableau, Sigma, etc.) experience or equivalent

Basic knowledge of SQL or other database expertise

Advanced technical skills in HTML coding, CSS, JavaScript

Digital marketing knowledge: web tracking, Google Analytics

Vendor management experience

Life sciences industry experience is a plus

Perks & Benefits

The chance to work with a genuine market leader

Opportunities for progression - the sky is the limit!

Incredible support from the wider team, and a best-in-class tech stack to help you be successful in your role

Work anywhere policy - Yes, you can utilize our office spaces, or work remotely when you need to

A wide range of perks & benefits - Don’t just take our word for it, apply here and find out more!

#LI-Remote

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

As an equal opportunity employer, Veeva is committed to fostering a culture of inclusion and growing a diverse workforce. Diversity makes us stronger. It comes in many forms. Gender, race, ethnicity, religion, politics, sexual orientation, age, disability and life experience shape us all into unique individuals. We value people for the individuals they are and the contributions they can bring to our teams.

If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at talent_accommodations@veeva.com.

Marketing Operations - Associate Manager / Manager

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