SEO Strategist

We are Plumber Marketing USA. Helping plumbers thrive since 2012. Did you know that 86% of consumers read reviews for local plumbing businesses? And did you know that consumers spend most when they call from search to make a purchase? On average, consumers spend anywhere from $84 to $4,589 when they convert on a call placed after a search. If you are not yet equipped to properly market your business online, your plumbing business will lose the chance to be recognized in the industry, and in return, you will never be able to compete with the other plumbing businesses out there. Plumber Marketing USA is on a mission to focus on what’s right for your target market, which happens to be what’s right for your business too. We are recognized as one of the experienced digital marketing experts for plumbers. We’ve helped over 100 plumbing companies dominate the market through our proven lead magnet formula. More than just a digital marketing agency for plumbers, we are also experts in helping businesses craft great customer experiences to get customer referrals and gain customer loyalty.

The Role

Job Purpose: To develop and execute strategic SEO plans that improve search engine rankings, drive organic traffic, and achieve measurable results for clients. The SEO Strategist will leverage industry expertise, data-driven insights, and innovative approaches to enhance website visibility and performance.

Key Responsibilities

• Conduct thorough keyword research using tools like Semrush, Ahrefs, and Google Keyword Planner to identify high-value keywords relevant to clients’ industries and objectives.
• Analyze competitor SEO strategies to uncover opportunities and refine approaches for maximum impact.
• Optimize website content, including meta tags, headings, and internal linking, to improve search engine rankings and enhance user experience.
• Collaborate with content creators to design SEO-driven content strategies aligned with client goals and audience needs.
• Identify and resolve technical SEO issues such as site speed, mobile-friendliness, crawlability, and schema markup to enhance website performance.
• Develop and implement effective link-building strategies to strengthen domain authority and backlink profiles.
• Regularly monitor and analyze website performance using Google Analytics and Search Console, translating insights into actionable strategies.
• Stay up-to-date with search engine algorithm changes and industry trends, adapting strategies to maintain a competitive edge.
• Create and deliver comprehensive SEO reports to clients, detailing key performance metrics, strategies implemented, and recommendations for continued growth.
  
  

Ideal Profile

• Proven experience in developing and executing successful SEO strategies.
• Strong proficiency with SEO tools like Semrush, Ahrefs, Google Keyword Planner, Google Analytics, and Search Console.
• In-depth knowledge of on-page, off-page, and technical SEO practices.
• Experience with content strategy development and collaboration with content teams.
• Strong analytical skills to interpret data and derive actionable insights.
• Excellent communication and presentation skills for client reporting and collaboration.
• Ability to stay updated on industry trends and adapt strategies accordingly.
• Familiarity with HTML, CSS, and CMS platforms (e.g., WordPress) is a plus.
  
  

Experience

Minimum of 3 years of experience in SEO strategy and implementation.

Remote Work And Equipment Requirements

This is a remote position requiring reliable internet access and personal equipment to perform effectively.

Working Hours

Monday to Friday, 8:00 AM to 5:00 PM CST.

Performance Metrics And KPIs

• Improvements in organic search rankings and traffic.
• Successful resolution of technical SEO issues.
• Positive client feedback and retention.
• Achievement of client-specific SEO goals and KPIs.
  
  

What's on Offer?

• Opportunity within a company with a solid track record of performance
• Fantastic work culture
• Opportunity to make a positive impact