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Senior Manager, B2C Marketing Strategy

extra holidays - extra parental leave
Remote: 
Full Remote
Contract: 
Full time
Salary: 
117 - 152K yearly
Experience: 
Senior (5-10 years)
Work from: 
Iowa (USA), United States

Offer summary

Qualifications:

Bachelor's degree in Marketing or related field, 7+ years of experience in B2C marketing, Strong knowledge of marketing tools, Proven track record in strategic execution.

Key responsabilities:

  • Develop and lead omni-channel marketing strategies
  • Provide regular reporting to senior leadership
Mom's Meals | A Purfoods Company logo
Mom's Meals | A Purfoods Company Food & Beverages SME https://www.momsmeals.com/
501 - 1000 Employees
About Mom's Meals | A Purfoods Company
Mom’s Meals is a leading national provider of nutrition solutions and home-delivered meals. Our mission is to help patients and seniors get the nutrition they need to maintain independence while: - Managing chronic health conditions - Living with disabilities or limited mobility - Lacking the desire or energy to prepare and cook healthy meals Healthcare Focus: We partner with health insurance companies, managed care organizations and federal and state supported programs to provide nutrition solutions for their client populations suffering from serious chronic diseases. We are a leading nutrition supplier for Medicaid Waiver and offer programs for Medicare Advantage and Dual Eligible beneficiaries. Our personalized selection of meals aid in the recuperation process post hospitalization, improve patient outcomes and reduce costly readmissions. Specialty health-condition menus support dietary requirements for major chronic diseases impacted by nutrition: Heart Disease, Diabetes, and Renal Disease. Additional menus include Gluten-free and Vegetarian options. Our large selection of meals appeal to a variety of individual tastes and are designed by Registered Dietitians, prepared with fresh ingredients by Chefs in USDA-inspected kitchens and distributed across 48 U.S. states to individuals’ homes or congregate sites. Mom’s Meals is part of PurFoods LLC, a privately held and family owned/operated company based in Iowa.
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Job description

The Senior Manager of B2C Marketing Strategy is responsible for developing and leading execution of comprehensive marketing strategies to drive customer acquisition and retention with end-consumers of the company’s products and services. This role will collaborate within the marketing team and with cross-functional departments such as commercial strategy, sales, product, and data analytics to deliver data-driven marketing initiatives that support business growth and align with overall company objectives.
 
The ideal candidate is a strategic thinker, skilled in consumer behavior, omni-channel marketing strategies, and measuring return on marketing investments (ROMI), with a proven track record of delivering impactful marketing programs that generate significant revenue growth via acquisition and retention of customers.

Salary Range: $116,644 - 151,637

Position Responsibilities may include, but not limited to
  • Develop and lead execution of omni-channel B2C marketing strategies to achieve company objectives with end-consumers
  • Identify key market trends, consumer insights, and competitive dynamics to inform marketing strategies and product positioning
  • Define key performance indicators (KPIs) for marketing initiatives and ensure proper tracking and measurement of performance against goals
  • Shape lifecycle marketing initiatives to enhance customer acquisition, drive repeat purchases, and increase customer lifetime value
  • Oversee personalization and segmentation strategies to ensure marketing efforts resonate with key audience segments
  • Utilize data-driven insights to adjust marketing strategies and optimize effectiveness against business growth goals
  • Provide regular reporting and presentations to senior leadership, highlighting marketing performance, opportunities, and challenges
  • Partner with cross-functional teams (sales, product, analytics, and customer service) to ensure alignment of marketing strategies with broader business goals
  • Work closely with fellow marketing team members to implement compelling marketing strategies that align with the brand’s vision and mission while also accomplishing assigned business objectives
  • Cultivate a collaborative and high-performance culture

    • Required Skills and Experience
  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • 7+ years of experience in B2C marketing, with a focus on strategy, omni-channel marketing, and customer acquisition and retention
  • Growth-minded, results-oriented, self-starter with a strong track record of delivering measurable marketing impact on the business
  • Excellent communicator with demonstrated ability to build strong relationships and facilitate alignment cross-functionally
  • Extremely organized with excellent project management skills
  • Highly analytical with excellent attention to detail; comfortable analyzing data to uncover actionable insights, visualize output for a variety of audiences and make informed decisions
  • Strong knowledge of marketing tools and platforms (Google Analytics, CRM systems, marketing automation systems, etc.)
  • Ability to thrive in a fast-paced, dynamic environment with a focus on innovation and growth

    • Preferred Skills and Experience
  • Master’s degree or MBA

    • Physical Requirements
  • Repetitive motions that include the wrists, hands and/or fingers
  • Sedentary work that primarily involves sitting, remaining in a stationary position for prolonged periods
  • Visual perception to perform job including peripheral vision, depth perception, and the ability to adjust focus

    • Required profile

    Experience

    Level of experience: Senior (5-10 years)
    Industry :
    Food & Beverages
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    B2B AdvertisingOmni-Channel MarketingConsumer BehaviourMarketing IntelligenceCustomer RetentionReturn On Marketing InvestmentImage SegmentationProject ManagementPersonalized ServiceCustomer Acquisition ManagementMarketing StrategiesKey Performance Indicators (KPIs)Marketing SoftwareData AnalysisMbaas

    Other Skills

    • Organizational Skills
    • Detail Oriented
    • Collaboration
    • Communication
    Are you interested?

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