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Partner Marketing Manager - Managed Service Provider (MSP)

extra holidays - extra parental leave - work from anywhere - fully flexible
Remote: 
Full Remote
Contract: 
Salary: 
100 - 136K yearly
Experience: 
Senior (5-10 years)

Offer summary

Qualifications:

6+ years of B2B MSP and VAR partner marketing experience., Strong project management and organizational skills., Proficient in leveraging analytics for campaign performance., Expertise in developing co-marketing strategies..

Key responsabilities:

  • Develop and implement marketing programs for partners.
  • Plan and execute joint marketing initiatives and campaigns.
1Password logo
1Password Information Technology & Services Scaleup https://1password.com/
1001 - 5000 Employees
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Job description

About 1Password:
We all have important information we need to manage, and protecting it should be easy. Over 150,000 businesses and millions of people log in to 1Password to unlock smart, simple access to everything they care about. Our vision is to create a safer, simpler digital future for everyone, and our culture values simplicity, honesty and a human-centric approach to solving problems. Come help us unlock peace of mind so everyone can stay safer online.

We’re seeking a strategic and results-driven partner marketing leader to drive recruitment, enablement, and growth across the Managed Service Provider (MSP) channel and other strategic channel partners. In this role, you’ll leverage your expertise in partner marketing and channel development to design and execute impactful programs that attract, onboard, and empower partners to deliver measurable business outcomes. Reporting to the Sr. Manager of Channel Marketing, you will work closely with 1Password’s partner sales, global marketing, product marketing, and cross-functional teams to create campaigns that drive partner success and revenue growth.

This is a remote opportunity within Canada and the US.

Key Responsibilities:
  • Partner Recruitment & Growth: Develop and implement marketing programs to attract, onboard, and enable MSPs and other channel partners, driving partner engagement and activation
  • Joint Marketing Programs: Plan, design, and execute co-marketing initiatives, including to-partner and through-partner campaigns leveraging digital channels, events, and tailored content to drive demand generation, lead conversion, and revenue
  • Content Creation: Collaborate with internal teams to develop tailored marketing collateral such as whitepapers, blog posts, and webinars to support partner success.
  • Partner Event Support: Support the design and onsite execution of 1Password sponsorship for MSP and channel-focused events, in collaboration with the Director of Field & Corporate Events.
  • Enablement & Training: Partner with the Channel Enablement team to create and deliver training materials and activation resources for both internal teams and partner sellers.
  • MDF Management: Oversee the Market Development Funds (MDF) program, ensuring efficient allocation, ROI tracking, and compliance with program guidelines.
  • Performance Analysis: Measure the effectiveness of partner marketing programs, provide actionable insights, and report results through dashboards and summaries.
  • Stakeholder Engagement: Build and maintain strong relationships with internal teams and external partners, ensuring alignment on priorities and consistent communication of goals.

  • What we're looking for:
  • 6+ years of B2B MSP and VAR partner marketing experience, preferably within the SaaS or cybersecurity industry
  • Strong project management, and organizational skills with a track record of managing budgets, and multiple priorities.
  • A self-starter with a hands-on approach and entrepreneurial mindset who thrives in a fast-paced, collaborative environment.
  • Proven success in managing strategic partnerships and implementing successful marketing programs.
  • Deep understanding of partner demand generation, partner field marketing and partner event management.
  • Strong interpersonal and communication skills with the ability to build relationships with partners and internal stakeholders.
  • Proficient in leveraging analytics to measure campaign performance, optimize strategies, and demonstrate ROI.
  • Expertise in developing co-marketing strategies and managing cross-functional teams.

  • Why Join Us?
  • Impactful Work: Shape our partner marketing approach and help expand our presence within key markets.
  • Collaborative Team: Work in a dynamic, cross-functional team environment where new ideas are encouraged and valued.
  • Professional Growth: Opportunity to grow with a leading company and make an impact in a pivotal segment of our business.
  • USA-based roles only: The Annual base salary for this role is between $104,000 USD and $140,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

    Canada-based roles only: The Annual base salary for this role is between $100,000 CAD and $136,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

    At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.

    We believe in the power of remote work, but we also recognize that in-person connection is sometimes important to help us achieve our mission. While we are a remote-first company, occasional travel for in-person engagement will be a part of this role. Frequency will depend on role and responsibilities, and may include, but is not limited to, annual department-wide offsites, team meetings, and customer/industry events. These events will typically be held in varying locations across Canada and the US.


    What we offer:

    We believe in working hard, and resting hard. We’re always looking for new ways to support our team members, but here’s a glance at what we currently offer:

    Health and wellbeing
    > 👶 Maternity and parental leave top-up programs
    > 👟 Wellness spending allowance
    > 🏝 Generous PTO policy 
    > 💖 Company-wide wellness days off scheduled throughout the year 
    > 🧠 Wellness Coach membership
    > 🩺 Comprehensive health coverage

     Growth and future 
    > 📈 Company equity for all full-time employees
    > 💸 Retirement matching program
    > 💡 Training budget, 1Password University access, and learning sessions 
    > 🔑 Free 1Password account (and friends and family discount!) 

    Flexibility and community
    > 🤝 Paid volunteer days 
    > 🌎 Employee-led DEIB programs and ERGs and ECGs
    > 🏠 Fully remote environment
    > 🏆 Peer-to-peer recognition through Bonusly

    You belong here.

    1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.

    Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.

    Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.

    Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.

    1Password uses an automated employment decision tool as a part of the recruitment process. See the latest bias audit information. A reasonable accommodation, reasonable alternative selection process, appeal or to exercise your right to opt-out of AADM may be requested by emailing nextbit@agilebits.com with subject "AI accommodation request". For additional information see our Candidate Privacy Notice.

    Required profile

    Experience

    Level of experience: Senior (5-10 years)
    Industry :
    Information Technology & Services
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Other Skills

    • Organizational Skills
    • Social Skills
    • Collaboration
    • Communication

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