Senior Digital Demand Generation Manager - Americas

Role Overview:
Ping Identity is seeking a Sr. Manager of Digital Demand Generation to lead marketing program development, build pipeline momentum, and fuel revenue growth across the Americas. This role will lead 1:many digital campaigns and build regional-specific campaigns for our Enterprise sales team to generate high-quality leads, optimize conversions across the funnel, and accelerate pipeline creation. The ideal candidate is a creative, digital marketer with a proven track record in B2B digital marketing, media planning, demand generation and account-based strategies along with experience in intent data platforms.

Key Responsibilities:

• Build and drive digital demand programs inclusive of always on programs (eg. SEM, social, email, webinars…), campaigns and account-based marketing to achieve pipeline targets.
• Design and implement digital demand generation programs that acquire leads and nurture them through the buyer’s journey, ensuring strong progression through each funnel stage toward conversion. 
• Partner with our Enterprise sales team to identify opportunities to expand reach in key regional and vertical markets
• Partner closely with global campaigns, field marketing, partner marketing, marketing operations and sales development reps to align on campaign strategies, execution, enablement and follow-up to maximize the impact of digital campaigns.
• Continuously analyze performance metrics to optimize campaigns, ensuring that programs contribute effectively to the pipeline targets. Translate insights into actionable improvements that drive higher lead conversion and greater pipeline velocity. 
• Build materials which communicate vision, strategy, and results with stakeholders (eg. status reports, scorecards, campaign reports and quarterly business reviews)

Qualifications:

• 8+ years in demand generation, digital marketing, or related fields, with a focus on B2B. SaaS marketing experience strongly preferred. 
• A deep understanding of persona-based marketing, audience/buyer’s journeys, and segmentation strategies
• Skilled in CRM and marketing automation platforms (e.g., Salesforce, Marketo) with familiarity in analytics and intent data/platforms including 6sense.
• Strong analytical skills, with a focus on using data to inform and optimize campaign decisions for top-of-funnel and pipeline progression.
• Strong project & organization management skills with the ability to juggle multiple high-impact initiatives and set priorities in a fast-paced environment
• Cross-functional team collaboration and influence
• A demand for excellence in all forms of communication
• A natural problem solver who can not only identify points of friction but quickly implement new processes or workflows to improve performance, speed, and success of the organization
• Experience working with and managing vendors including marketing agencies, publishers, and more.

USA: $117,000 - $146,300

In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.