Sr. Lifecycle Marketing Manager

The Role:

As a Senior Lifecycle Marketing Manager at Step, you will own the development and execution of lifecycle programs that engage, educate, and inspire the next generation to achieve financial independence. You will be instrumental in ensuring all of our customer segments understand the full potential of Step’s offerings and, ultimately, realize long-term value.

You will create and optimize programs that drive feature adoption amongst teens and young adults while helping them understand why Step is the best banking solution for their generation. You’ll become an expert on the important moments of our customers' lifecycles and use channels such as email, push, in-app, and SMS to present the right messages and incentives at the right time. Working closely with Product Marketing, Content, Design, Data Science, and Performance Marketing, you’ll bring new products and features to market through a mix of triggered, transactional, and promotional campaigns. A successful candidate must be able to seamlessly switch between operating at a strategic level and tactic level. 

What You’ll Do:

• Develop best-in-class lifecycle programs that span each stage of the customer journey, from onboarding through referral, for various audiences 
• Leverage consumer insights to build a personalization strategy that ensures communications and experiences are relevant to distinct audiences that Step serves
• Own the day-to-day execution of email, in-app, SMS, and push campaigns, including writing, building, scheduling, testing, and reporting    
• Improve and ideate around Step’s loyalty and premium programs (Step Black, offers, rewards, referrals, etc), working closely with the Data Science team to discover what drives virality amongst teens and young adults 
• Create experimentation roadmaps and regularly test new hypotheses about how to improve campaign effectiveness and productize successful tactics 
• Lead the creative development process for channel assets, including developing campaign strategy briefs and collaborating with design and copy 
• Identify new automation trends, implement best practices, and build processes to enable continuous experimentation and iteration

What We’re Looking For:

• 5+ years of experience in consumer (B2C) lifecycle marketing, preferably with a mobile app, technology, or start-up experience
• Extensive channel experience with email, push notifications, SMS, and in-app messaging
• An analytical and experimental mindset with an ability to leverage data and insights to brainstorm ideas, make decisions and drive growth
• Experience in working closely with Product and Engineering teams to set up data attributes and triggered events based on user lifecycle management needs
• Experience with marketing automation tools such as Braze (Bonus: You can write your own SQL queries) 
• Thrives in a fast-paced environment, able to work autonomously, and hungry to solve complex problems
• Team-oriented mindset and the ability to work with a wide range of individuals 
• A can-do attitude and willingness to shift gears to get the job done i.e.: Write copy, tweak design assets, project manage gather feedback from relevant stakeholders