B2B Marketing Manager

VeliTech is a product company, where everyone is passionate about technology and strives to stay ahead of the curve. Our team is fueled by a deep understanding of cutting-edge frameworks, technologies, and continuous learning.

This combo brought us success, 35+ million users served with our iGaming products, breakthrough Tech Radar, and a team of 200+ bright minds who made this happen.

And this team is ready to welcome you in a world of opportunities to grow and expand your expertise.

     If this piques your interest, then look no further – this is the perfect opportunity for you!

We invite a B2B Marketing Manager to join the VeliPlay product team!

Housed within the innovative umbrella of VeliTech, VeliPlay is our dedicated game development studio specialising in crafting exceptional crash games and more. We’re committed to delivering cutting-edge games that engage players with outstanding mechanics and envelop them in rich, immersive narratives.

In this role, you will:

• Develop and execute comprehensive B2B marketing strategies for our game portfolio
• Create and implement go-to-market strategies for the company and new game releases
• Create and execute compelling content showcasing our company, games and achievements (demos, case studies, presentations, press-releases)
• Manage and grow VeliPlay’s business social media accounts (LinkedIn, Facebook)
• Design and implement lead generation campaigns to attract potential iGaming operators
• Organize and participate in iGaming industry trade shows and events
• Collaborate with the sales team to generate, nurture, and convert leads into partnerships
• Analyze market trends and competitor activities in the instant games sector
• Measure and report on the performance of B2B marketing initiatives and game adoption
• Develop and maintain a robust reporting system for all B2B marketing activities
• Manage relationships with key iGaming operators and stakeholders
• Proactively identify new marketing opportunities and propose innovative ideas for game promotion
• Stay updated on iGaming industry trends and adapt strategies accordingly
• Tailor marketing approaches for different regional iGaming markets, with a focus on Africa, Asia, and Latin America
• Excellent command of English (verbal and written)

Skills and experience you will need:

• 3-5 years of experience in B2B marketing, preferably in the iGaming or game development industry
• A solid foundation in B2B marketing principles and strategies, with proven ability to develop and execute comprehensive marketing plans for game products
• Hands-on experience with lead generation and nurturing strategies in a B2B context, essential for driving partnerships with iGaming operators
• Experience in creating and implementing go-to-market strategies for the company, game launches and features, crucial for introducing new titles effectively to the market
• Proficiency in managing business-focused social media accounts, particularly LinkedIn and Facebook, to showcase game demos and company achievements
• Strong project management and organizational skills, developed through handling multiple game marketing initiatives simultaneously
• A data-driven approach to marketing with proficiency in analytics tools, necessary for measuring game performance and reporting on marketing ROI
• Outstanding written and verbal communication skills, honed through creating compelling B2B content about games and delivering impactful presentations to potential partners
• Experience with CRM systems and marketing automation tools, essential for efficient lead management and campaign execution in the iGaming sector
• A network within the iGaming industry that can be leveraged for partnerships and business development
• Strategic thinking ability, aligning game marketing efforts with overall business goals and iGaming industry trends
• Familiarity with the iGaming industry, and understanding unique challenges and opportunities of this industry
• A proactive mindset with a talent for identifying and pursuing new opportunities for game promotion and partnerships

Additional qualities that will set a candidate apart:

• Experience or knowledge of iGaming markets in Africa, Asia, and Latin America
• Cultural sensitivity and ability to adapt marketing strategies for different regions
• Self-starter mentality with the ability to work independently and as part of a game development team
• Creative problem-solving skills to adapt to the fast-paced iGaming and game development industry
• Strong ethical standards and understanding of responsible gaming practices
• Willingness to continue learning and staying updated on iGaming and instant game trends

We offer:

Health care

• Paid sick days - 10 days
• Well-being program

Well-deserved rest

• Paid vacation - 20 days

Work-from-anywhere opportunities

• Home
• Office
• Mix both options the way you want

Learning and Development

• Possibility to visit conferences and professional events
• Internal educational programs