Creative Strategist

Creative Strategist

Job Description:

The Creative Strategist is a client-facing role responsible for presenting new concepts and iterations to clients. The candidate will make sure all JUICE clients receive high-quality performance creative on time and on-brand. They will also be responsible for digital ad creative timelines with the internal team, storytelling, and must be a team player.

About Us:

JUICE is a digital growth & marketing agency founded by two entrepreneurs with previous exits. Our strict focus on maximizing ROI has helped our clients see enormous revenue driving success across user acquisition, eCommerce, and lead generation campaigns. JUICE is an industry leader in results-driven growth strategy development, social advertising, search engine marketing, organic search ranking, and lead generation. JUICE focuses on building scalable, efficient campaigns that drive results.

What you’ll do:

• Client-facing role that presents new concepts and iterations to clients.

• Analyze A/B test results to determine which creatives resonate best with the target audience, and iterate campaigns accordingly for improved engagement and conversion.

• Work closely with the creative manager and channel specialists to understand the client's creative needs.

• Storytell effectively through written creative briefs prior to production of statics, gifs, and videos by designers.

• Ensure timelines promised are being adhered to both internally and externally.

• Communicate efficiently and effectively to designers and marketing teams.

• Occasionally join onboarding calls for new clients to gather insight into clients’ creative needs.

• Track and manage all creative work/projects in queue in our project management system to ensure deadlines are met.

What you’ll need to succeed:

• Strong knowledge of current social media trends, including platform algorithms, emerging content formats, and audience engagement strategies. Ability to leverage trends for brand visibility and audience growth.

• Understand social media ad models across platforms, including Facebook, Instagram, TikTok, and LinkedIn, to develop effective campaigns that drive engagement and conversion.

• Must have a fundamental understanding of key metrics and how to interpret the data to make iterations and new creatives from those insights

• Must understand creative jargon to translate what the specialist / client wants to the designer

• Must be an excellent storyteller and have a creative eye

• Strong understanding of digital performance marketing creative and what works on each platform.

• Curiosity to always improve, understand best practices per each platform and gather feedback.

• Proven ability to create concise and effective creative briefs for designers.

• Prioritizes effectively and delivers quality work under tight deadlines.

• Ability to edit creative (preferred but not required).

• A high level of attention to detail.

• Passion for digital ad creative.

What you’ll find here:

• Competitive salary based on experience level.

• Matching 401k plan.

• Discretionary bonuses are available.

• Happy and motivated team.

• Health benefits.

• Remote work.