Senior Lifecycle Marketing Specialist

Join GrowthAssistant as a Senior Lifecycle Marketing Specialist!

Are you a data-driven marketer with a knack for building impactful customer journeys?

We seek an experienced Senior Lifecycle Marketing Specialist to join our dynamic team. In this role, you will drive the strategy, execution, and optimization of lifecycle marketing programs that engage and convert customers. Your efforts will directly impact our growth by delivering data-driven, customer-centric campaigns.

Salary Range:  PHP 100,000 - 120,000 per month

Note: Rate/Salary will depend on your current competencies matched to the position’s job description and requirements based on the assessment results.

The Benefits

• Work Set-up: Permanent Work From Home 
• Bonuses:  
  • Attendance Bonus of $ 25 for every monthly perfect attendance
  • Performance Bonus
  • Anniversary Bonus of PHP 5,000 for your 1st year in service and PHP 10,000 for 2 to 3 years in service 
  • Referral Bonus of $ 300 for every successful referral 
• Holiday Paid Time Off (PTO) for 7 days in a year
• Paid Time Offs (PTO) for 6 days in a year
• Healthcare Plan

Key Responsibilities

• Lifecycle Campaigns and Program Management
  • Manage and optimize lifecycle marketing programs to achieve quarterly revenue targets.
  • Work closely with stakeholders and partners to successfully plan and launch initiatives or campaigns.
  • Write comprehensive campaign and creative briefs to guide the development of marketing assets, such as email campaigns, push notifications, and ads.
  • Prepare production briefs for execution teams to implement campaigns.
     
• Stakeholder / Cross-Team Collaboration
  • Manage communication and alignment across teams, including creative studios and operational partners, to ensure projects progress smoothly.
  • Review creative assets and provide feedback to ensure they align with the campaign brief.
  • Serve as the main point of contact for execution teams, providing context for audience segmentation and targeting.
     
• Performance Analysis and Reporting
  • Track and analyze program performance, preparing detailed reports and actionable recommendations.
  • Identify performance gaps, determine root causes, and implement strategies to address them.
  • Summarize detailed data into high-level insights for executive presentations.

What You Bring

Must-Have Skills

• 3+ years of experience in lifecycle marketing, email, and CRM (experience in the mortgage or financial services industry is a plus).
• Proficiency in marketing automation tools (e.g., Braze, Salesforce preferred) and data analytics platforms.
• Strong project management skills with the ability to handle multiple priorities.
• Hands-on experience in campaign development, creative briefing, and production workflows.
• Exceptional analytical skills and a proven ability to translate data into actionable strategies.
• Excellent written and verbal communication skills.
• Familiarity with Slack, G-Suite, and ClickUp.

Nice-to-Have Skills

• Experience in the fintech industry.
• Knowledge of audience segmentation, targeting strategies, and campaign execution.

Behavioral Skills

• Confidence in collaboration, paired with a curious mindset.
• Rigorous prioritization to meet deadlines and objectives.
• Concise and synthesized communication style.
• A data-driven approach to decision-making.
• Strategic thinking and attention to detail.
• Strong storytelling skills to convey insights effectively.

Why Join Us?

This is an exciting opportunity to contribute to a fast-paced, results-driven team where your expertise will shape how we engage with our customers. If you're a strategic thinker passionate about lifecycle marketing, we’d love to hear from you!